SECURA Selects Betterview to Improve Risk Mitigation

The Wisconsin-based carrier has chosen Betterview’s Property Intelligence Platform to improve efficiency, speed-to-market, and profitability.

(Image source: SECURA homepage.) 

SECURA Insurance (Neenah, Wis.) has selected Betterview’s (San Francisco) Property Intelligence Platform to strengthen internal risk mitigation capabilities as applicable for new business and renewals, according to a vendor statement.

Marty Arnold, SVP and Chief Underwriting Officer, SECURA.

SECURA, founded in 1900, provides coverages for businesses, homes and autos, farms, agribusinesses, and non-profits in 13 states. Conscious of swift competition, market pressures, and the need to create a top-quality customer experience, SECURA is constantly evaluating processes and implementing new technologies, the Betterview statement says. In an effort to continue to improve efficiency, speed-to-market, and profitability SECURA selected the Betterview Platform, according to the vendor.

“The flexibility of the Betterview Platform allows us to flag specific properties that need the most attention based on business rules that we establish ourselves,” comments Marty Arnold, SVP and Chief Underwriting Officer, SECURA. “It gives us the ability to take action on properties that need it—be that an inspection, or maybe a premium adjustment—while fast tracking solid risks. It really puts the power in the hands of our underwriters, saving them time and helping them manage bad risks that were previously undetectable.”

More Trusting, Transparent Relationship

Neil Weiss, Sales Director, Betterview.

Betterview describes its Property Intelligence Platform as providing property/casualty insurers with actionable insights based on a combination of geospatial imagery, computer vision models, and trusted third-party data from the company’s vendor marketplace, PartnerHub. The tools embedded in the Betterview Platform, including the recently-announced Defensible Space tool, help insurers, such as SECURA, predict and prevent losses, streamline underwriter efficiency, and better engage with customers, the vendor says.

“SECURA’s mission is to make insurance genuine, and that’s something that really resonates with us,” comments Neil Weiss, sales director, Betterview. “We believe that the insurance industry thrives on genuine connections between insurers, agents, underwriters, and the insured. If our technology can help SECURA build a more trusting, transparent relationship between those stakeholders—and even to predict and prevent major losses—then we will have done our job.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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