(Photo by author.)

SE2 (Topeka, Kan.) announced this week, at its 8^th Annual Partnership Forum in Washington, D.C., the introduction of SE2 Digital Direct Life, which the vendor characterizes as the first end-to-end, digital insurance-as-a-service solution for the life insurance industry. The platform is capable of managing both direct and intermediated life insurance products.

“The introduction of SE2 Digital Direct Life will revolutionize how life insurers go to market to improve their customer relations,” comments Gautam Thakkar, CEO, SE2. “As they continue to tackle both challenges and opportunities with respect to the digital evolution that is upon us, SE2’s guiding principle is to guide our clients in future-proofing their businesses and navigating this transformation. We are proud to make this introduction during our 8th Annual Partnership Forum which produced a vibrant and healthy discussion on key issues defining the life insurance and annuity industry.”

Designed to meet the increasingly digital expectations of life insurers’ customers, business partners and internal staff, SE2 Digital Direct Life was architected “from the ground-up” as a digital solution, according to Vinod Kachroo, CIO, SE2. The solution is built on SE2’s proprietary Aurum Platform, which features a plug and play, open architecture to give insurers the ability to integrate the solution with its internal systems and external systems and data sources. By offering seamlessly integration of capabilities across the insurance value chain, the solution, greater time-to-market with minimal development, testing or training, according to the vendor.

Not Just Front-End Digital

Kachroo claims two significant differentiators for SE2 Digital Direct Life. “Everybody talks about digital, but only for the front end,” he notes. “We have designed this as an end-to-end digital solution—it’s technology and service combined in a single whole.”

The second differentiator, according to Kachroo, is the solution’s purely digital design and architecture. “From the get-go it was designed to pre-integrate with an ecosystem of partners, including some very innovative FinTech and InsurTech firms, and we invested in an integration engine,” he elaborates.

Life insurers can launch the products they design on SE2 Digital Direct Life and take advantage of SE2’s functionality, including its integrated partner ecosystem. The solution includes a complete distribution model for non-direct products, as well as potential access to SE2’s distribution partners.

Altering the Playing Field for Life Insurers

“We have altered the playing field for life insurers though SE2 Digital Direct Life,” Kachroo summarizes.  “With SE2 Digital Direct Life’s multiple benefits, including an automated customer acquisition process, a rapid application to approval and underwriting to policy sequence, and the ability to efficiently enter a new segment and market with little risk in just 3-6 months, carriers now have a powerful process and system to employ in successfully serving their customer base and beyond in an era of digital commerce.”

SE2’s Partnership Forum, held September 17-19 in Washington, DC, under the theme of “Future-Proof: From Here to Digital,” was attended by life and annuity industry executives with several industry leaders, analysts and futurists participating as conference speakers or panelists.  Among other executives, industry leaders taking part in the Forum included keynote speakers George Westerman, Research Scientist with the MIT Sloan Initiative on the Digital Economy; and Andreas Weigend, Online Innovator and Former Chief Scientist of Amazon.com.

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