SE2 Acquires Breathe Life

The acquisition expands SE2 its end-to-end SaaS solutions to help carriers offer a digital buying experience and gives it access to Montreal’s tech talent.

(Image source: Breathe Life.)

SE2 (Topeka, Kan.), a provider of technology-driven third-party administration (TPA) services, has announced its strategic acquisition of Breathe Life, a new business hybrid distribution and digital engagement platform provider for the life insurance industry. SE2 characterizes the acquisition as expanding its end-to-end SaaS solutions to help carriers offer a digital buying experience that exceeds customers’ expectations and reduces operational costs. The acquisition also launches SE2’s investment in product and data engineering in Breathe Life’s headquarters city of Montreal, a hub for technology talent in North America.

Ian Jeffrey, Co-Founder and CEO, Breathe Life.

As part of the acquisition, Breathe Life CEO Ian Jeffrey will lead new business and customer engagement SaaS products at SE2, according to a company statement. “It’s not often that you find a partner that is completely aligned with you in terms of purpose and values. We’ve found that in SE2 and are looking forward to reshaping the future of the industry together,” comments Jeffrey. “This is an exciting new chapter for Breathe Life.”

“Breathe Life’s dynamic cloud-based offerings and entrepreneurial culture complement what we have been building,” comments Mark Schultis, CEO of SE2. “We are excited to welcome Ian and team to the SE2 family. Together, we can offer frictionless experiences and robust insights that enable our customers and the industry to evolve beyond today’s standard.”

Building Momentum

Mark Schultis, CEO, SE2.

Launched in 2018, Breathe Life provides carriers with cloud technology to improve the buying experience for consumers, advisors, or a hybrid of both. SE2 says the acquisition advances its commitment to investing in intuitive technology solutions that automate service operations to provide carriers more efficient and cost-effective methods for selling, managing, and servicing life and annuity products.

“Today’s news builds on our team’s momentum, and further positions us to innovate and accelerate the outcomes that the life and annuity industry deserves. Our focus continues to be on increasing transparency, enabling product velocity, and improving the flexibility of how our clients consume our services,” says Michele Trogni, Chairman of SE2 and Operating Partner at Eldridge, the Greenwisch, Conn.-based holding company that owns SE2.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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