Sapiens Sweetens Digital Proposition with Personalized Video Capabilities from Idomoo

Idomoo’s offerings have been integrated into Sapiens ALIS life & annuities core suite and the Sapiens IDIT core P&C suite.

(Image source: Idomoo.)

Sapiens International Corporation, (Holon, Israel), a global provider of software solutions for the insurance industry, has partnered with Idomoo, a Raanana, Israel-based B2B provider of personalized video technology. Sapiens insurer clients will be able to use Idomoo’s capabilities to personalize, streamline and simplify communications with customers via engaging and customized videos. Idomoo’s offerings are completely integrated into Sapiens ALIS, a life, pension and annuitysoftware solution suite, and the Sapiens IDIT core P&C suite, according to the vendor.

Alex Zukerman, VP, Product marketing and Strategy, Sapiens.

Alex Zukerman, VP, Product marketing and Strategy, Sapiens.

“This partnership, which illustrates another layer of our overall digital proposition, will help providers offer a unique customer experience and reduce the existing disconnect,” comments Alex Zukerman, VP of product marketing and strategy for Sapiens’ Life, Pension and Retirement division. “Instead of sending formal paper letters through the postal system, Sapiens customers can utilize personalized video, providing a superior customer experience.”

The Idomoo capabilities enable a solution (an example can be seen by clicking here) that is particularly appealing to the important millennial segment, giving them a modern, intuitive means of communication and offering them a variety of interaction modes across devices through an online portal, asserts Asher Gilmour, director of product marketing for Sapiens’ Property and Casualty and Reinsurance division. “By easily creating videos that are uniquely tailored to fit different customers’ needs, carriers can increase brand loyalty and sales through story-telling.”

Asher Gilmour, Director of Product Marketing, P&C, Sapiens.

Asher Gilmour, Director of Product Marketing, P&C, Sapiens.

Effective Customer Engagement for Enterprises

“We are pleased that Sapiens chose our personalized video solutions following a thorough evaluation process to improve upon their already successful customer engagement strategies,” comments Danny Kalish, Idomoo co-founder and CTO. “Idomoo’s solutions deliver effective customer engagement for enterprises by combining two powerful technologies: video and personalization on a massive scale. Our industry-leading rendering engine and open platform will enable Sapiens’ customers to use engaging personalized videos for their customer communications in a seamless and simple way.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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