(Image source: Sapiens homepage post-rebrand.)
Sapiens International Corporation, (Holon, Israel), a global provider of software solutions for the insurance industry, has executed what it calls a complete rebranding to reflect the company’s evolution into a unified global provider of innovative digital insurance solutions.
Roni Al-dor, President and CEO, Sapiens.
Sapiens’ new master brand architecture now features descriptive product names, which the vendor says offers clarity as to the principal function of each product. Sapiens insurance platforms are composed of suites that feature standalone solutions for insurers’ core, data and digital needs.
“Sapiens has grown to be a market leader in innovation and technology in the insurance industry,” comments Roni Al-Dor, chief executive officer at Sapiens. “We acquired 11 companies in the past eight years, bringing many ground-breaking products, each with its own distinct name, into our solution portfolio. The time has come to truly unify these assets into a holistic brand that is easily understood by our clients and the wider market.”
Sapiens’ new brand identity marks the company’s evolution into a “one-stop-shop” for all insurance software solutions across different lines of business and regions, according to Yaffa Cohen-Ifrah, chief marketing officer and head of corporate communications, Sapiens. “The updated look features our human-to-human (H2H) approach, reflecting the long-term partnerships we have with customers and employees and that is reflected in the entirely new marketing communications suite we have developed,” she comments.
Visual Elements
Yaffa Cohen-Ifrah, Chief Marketing Officer and Head of Corporate Communications, Sapiens.
The rebranding includes a complete redesign of the company’s website, logo, graphics and templates. Sapiens’ new brand assets include what the company characterizes as a clearer blue and white logo, along with visual elements that utilize simple, yet bold graphics to convey complex solutions in relatable ways. The brand features a circle as the leading visual concept, symbolizing the holistic solutions Sapiens offers. “Circles don’t have a beginning, or an end,” Cohen-Ifrah elaborates. “This concept highlights Sapiens’ unending drive to partner for success with our clients.”
Due to organic growth and a number of key acquisitions during the past decade, Sapiens has expanded to over 450 customers across more than 25 countries, offering integrated core and complementary software solutions, business services and a full digital suite. The vendor operates five major development, delivery and support centers in the U.S., UK, Israel, India and Poland.
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