Samantha Chow Joins EIS as Life, Annuities and Health Markets Lead

Chow has covered InsurTech, business and regulatory trends in the life insurance and annuity industry for Aite Group.

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EIS Group, a San Francsico-based core and digital platform provider for insurers, appointed Samantha Chow as life, annuities and health markets lead. Chow will lead the vendor’s go-to-market strategy in support of its expansion in markets where insurance carriers are experiencing a high degree of disruption and seeking to accelerate digital transformation.

Samantha Chow, Life, Annuities and Health Markets Lead, EIS Group.

Chow most recently served as senior analyst for Aite Group (Boston). Since 2015, she has covered InsurTech, business and regulatory trends in the life insurance and annuity industry for Aite Group and authored original research and reports with insights and guidance to these markets.

“Finding the right LAH markets leader has been a top priority of mine,” comments Anthony Grosso, head of marketing at EIS. “Samantha brings a unique combination of experience as an innovation and transformation leader within insurers and as an authority and sought-after counselor to the market. Because EIS has always been a pioneer in identifying disruption and bringing technology solutions to bear, most recently in the voluntary and group benefits market, we are thrilled to have her join us and lead our response to the disruption in the life insurance markets.”

Anthony Grosso, VP, Product and Industry Marketing, EIS Group.

“After spending the last five years as an analyst for the life and annuity industry, I had the great pleasure of watching EIS and evaluating its solution in the industry,” comments Chow. “EIS was a catalyst to the voluntary benefits market, seeing the problems the industry was facing, and bringing a solution to help this industry innovate. I have, with objective eyes, evaluated EIS strengths and weaknesses and placed them in the best-in-class category for core system vendors and I am excited to be a part of the team that brings this same innovation to the life and annuity industry, giving the industry the opportunity to innovate without the system boundaries they have today.”

Prior to joining Aite Group, Chow served as corporate VP of business productivity and innovation at New York Life, where she was responsible for building and growing an enterprise-wide capability for facilitating transformational and cultural insurance change. Prior to this role, Ms. Chow led the research department at New York Life (New York), where she was charged with providing research and recommendations for business strategies, new products, pricing analysis/strategies, and competitive intelligence. She also worked at American Family Life Assurance Company (AFLAC; Columbus, Ga.) in multiple research capacities. Chow holds a B.S. in Marketing and Statistics and a Master’s in International Business. She is certified in change management and the Klapper Institute problem-solving methodology.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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