Sagicor Life Enables Digital Online Quoting for Customers, Agents with FireLight

Reflexive and dynamic behind-the-scenes rules of FireLight guide the consumer through a streamlined electronic application and signing experience.

(Scottsdale City Hall. Photo credit: Bobak Ha’Eri.)

Sagicor Life Insurance Company (Scottsdale, Ariz.) has deployed Insurance Technologies, LLC’s (Colorado Springs, Colo.) FireLight sales platform to enable what the vendor calls a seamless digital experience for consumers to easily obtain a quick quote and apply for life insurance in minutes.

Bart Catmull, president and COO, Sagicor.

Through Sagicor’s deployment of its existing ForeSight illustrations and their FireLight e-applications, along with the new FireLight consumer-facing feature, the insurer has been able to create a new way for consumers to buy term life and whole life insurance, according to an Insurance Technologies statement. Reflexive and dynamic behind-the-scenes rules of FireLight guide the consumer through a streamlined electronic application and signing experience, making the insurance buying process simple and easy, according to the vendor.

The vendor adds that FireLight consumer-facing user interface also provides Sagicor the customization and branding aptitude to deliver a modernized and consistent brand experience throughout the full online buying process.

“Today, consumers rely on digital platforms more than ever and life insurance needs to keep pace with our lifestyles,” comments Bart Catmull, president and COO, Sagicor. “We recognize that the current process for purchasing life insurance can be cumbersome and confusing.  We wanted to change all of that. To create something that is simple and clear, with no pressure, no poking or prodding, and no waiting for days, weeks, or months to see if you qualify for coverage and at what price. Insurance Technologies has been a great partner in helping us realize our vision with our newly launched SagicorNow direct to consumer digital experience.”

Katherine Dease, VP, Insurance Technologies.

Enhanced Sales Experience Across Multiple Channels

As industry and consumer expectations continue to evolve, more emphasis is being placed on the selling and buying experiences of the consumer with a focus on the ease of doing business, according to Katherine Dease, VP, product management, Insurance Technologies. “Sagicor is a leader in this space, innovating the way they support their distribution and advisors, as well as, the way they engage with clients,” she comments. “We are excited to be able to provide the advancing tools and capabilities of FireLight to enable our clients like Sagicor to create enhanced sales experiences across multiple sales channels as they develop new sales engagement methods.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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