Root Insurance Selects Tractable as AI Partner to Streamline Claims

Root will launch the partnership with the AI Subro solution from Tractable to enable Root to assess and respond to subrogation demands more accurately and efficiently.

(Image source: Root Insurance homepage.)

Root Insurance, a Columbus, Ohio-based startup focused on the digital mobile insurance experience, will use artificial intelligence (AI) to streamline and accelerate its claims operations using Tractable’s suite of AI solutions. Root will launch the partnership with the AI Subro solution from Tractable to enable Root to assess and respond to subrogation demands more accurately and efficiently, according to a Tractable statement.

Mark LeMaster, Chief Claims and Customer Service Officer, Root.

After testing market solutions head-to-head, Root chose Tractable, which specializes in AI for accident and disaster recovery, as its strategic partner to fulfill its ambitious AI strategy across its claims operations, the vendor reports. By integrating Tractable’s AI, the vendor says Root will be able to accelerate its end-to-end claims process, beginning with subrogation. Tractable’s AI Subro solution reviews subrogation requests made by one insurance carrier to another and helps them to reach consensus more quickly and consistently.

“Implementing AI effectively will set the next generation of insurers apart from incumbents by creating greater efficiencies and a frictionless experience for consumers,” comments Mark LeMaster, Chief Claims and Customer Service Officer, Root. “The industry-leading accuracy and breadth of Tractable’s solutions made for a clear choice as our AI partner and serves us well in our mission to deliver world-class technology when it matters most for our customers.”

Alex Dalyac, Co-Founder and CEO, Tractable.

Frictionless Customer Experience

“It’s been exciting to watch Root’s rapid growth and to now partner together and help drive Root’s frictionless customer experience forward,” comments Alex Dalyac, Co-founder and CEO, Tractable. “As the technology-first, customer-centric carrier, Root’s adoption of solutions that get its drivers back on the road more quickly after accidents demonstrates to the industry that AI is the future.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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