In this episode of Life Accelerated, we’re joined by Karen Leggett, Global Chief Marketing Officer at Manulife (Toronto). Karen has spearheaded transformation efforts at Manulife, including in the realms of AI, digital transformation and customer-centric strategies. From launching behavioral insurance programs to harnessing the power of Generative AI, Karen’s work is reshaping how Manulife interacts with its 35 million customers worldwide.
In our conversation, Karen reveals how Manulife is prioritizing customer experience, making data-driven decisions and equipping its workforce with the tools to innovate. We dive into the practical steps Manulife is taking to integrate Gen AI into its operations, from the sales process, through underwriting, and to enhance productivity across teams.
Karen shared some powerful insights in our discussion of how Manulife is driving digital transformation. For example, how AI isn’t just about the efficiencies of automation, but about building more personal connections with customers. We enjoyed hearing about Karen’s focus on empowering teams to use new tools and take on innovation with confidence.
Programs such as Vitality reflect Manuflife’s commitment to helping people live healthier lives. That turns out to be a starting point for a range of emerging innovations at Manulife that aim to help its policyholders live healthier lives.
These innovations are examples of how, when used astutely, technology continues to further support human activities and how it simultaneously makes a difference in customers’ lives—and on companies’ bottom lines.
The Life Accelerated podcast is created in partnership with Equisoft. Don’t miss an episode! Subscribe today at https://www.equisoft.com/life-accelerated-podcast.
Promoting Long, Healthy Lives through Digital Transformation
Connectivity Initiatives that Create Seamless Digital Integration
Fostering Human-Centric Innovation through Data Transformation
Strengthening Customer Engagement through Digital Transformation
Customer-First Digital Transformation: A More Human CX Through Tech
Creating Unforgettable Policyholder Experiences: Matt Berman Foresters Financial
Core, Cloud and Data: Digital Transformation at Voya Financial
Unlocking Faster and More Simplified Insurance: Legal & General America’s Transformation Journey.
Improving the Agent Experience through Digital Transformation
How Western & Southern Adapted and Transformed to Meet Customer Expectations
Legal & General Reveals U.S. and U.K. Market Differences & Strategy
How John Hancock Incentivizes Customers to Live Longer, Healthier Lives
The Future of InsurTech: Joel Albarella, New York Life Ventures
How National Life Has Grown at a Double-Digit Rate for a Decade: Nimesh Mehta
Balancing the Human & the Machine to Improve CX with Protective’s COO
Penn Mutual: The Transformation of a 175-Year-Old ‘Data Science Company’
Forrester Analyst on What the Industry Future Holds & How to Prepare
Principal CIO on How a Strong IT Relationship Can Revolutionize Your Business
Northwestern Mutual’s Christian Mitchell: Agile Response to Customer Needs
Leveraging Tech and Data to Meet Digital Demands at Mutual of Omaha
The Big Bets MassMutual Has Made to Disrupt Life Insurance Distribution