Quebec’s IAAH Powers Digital Initiative with EIS Group’s CustomerCore DXP

The insurer will use the solution in combination with the vendor’s Core Insurance Suite to deliver an omnichannel, on-demand experience tailored to each user’s needs and preferences.

(View of Québec City. Source: Office de Tourisme de Québec.)

Industrial Alliance Auto and Home (IAAH), a Quebec City-based property/casualty insurer, has selected EIS Group’s (San Francisco) digital experience platform CustomerCore DXP for omnichannel interaction and digital solution management to complement the insurer’s deployment of EIS Core Insurance Suite.

In 2014, IAAH deployed EIS Suite which comprises EIS PolicyCore, BillingCore, and ClaimCore. With the addition of CustomerCore DXP, the insurer will be equipped to enhance quote, buy and self-service capabilities for its customers and partner channels, which include auto club and auto dealer networks, the vendor reports. IAAH will begin its new digital initiative with the implementation of a self-service portal for direct customers.

Customers Interact on their Terms

“In today’s digital world, our clients want to interact with us on their terms, when and how they choose,” comments Pascal Lavoie, CIO, IAAH. “They want simplified and convenient interactions that they can start on a mobile device and then continue on the web or via call center. Our choice of CustomerCore DXP perfectly fits our digital strategy because it leverages the unified nature of the EIS core systems and enables us to deliver an omnichannel, on-demand experience tailored to each user’s needs and preferences.”

Pascal Lavoie, CIO, IAAH.

Pascal Lavoie, CIO, IAAH.

Through its tight integration with the core processing systems in the EIS Suite, CustomerCore DXP will enable IAAH to do the following, according to the vendor’s description:

  • Empower customers and partners with self-service quote, buy, policy servicing, claims and inquiry capabilities;
  • Enable a satisfying omnichannel user experience for customers, partners and suppliers; and
  • Increase speed-to-market and reduce the cost of digital solution delivery.

“The DXP solution package offers us flexibility and agility while being cost effective,” adds Lavoie. “With its comprehensive API/SDK portfolio we are able to leverage the product and business rules in our core systems for our digital channels to achieve speed to market at a lower cost. DXP will be the nexus of web services for multiple channels. It also integrates well with other platforms. For example, while DXP provides necessary CRM functionality to the auto and home business unit, we can easily integrate with enterprise-wide CRM services provided by the IA Group.”

“We are very pleased to be able to provide IAAH with a digital solution that meets the diverse needs of their customers and partners,” comments Jim Caruso, executive VP of Worldwide Professional Services, EIS Group. “We look forward to partnering with them to extend the value of their successful EIS core systems implementation and take new steps on their digital transformation journey.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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