(Image source: Quadient website.)
Quadient (Paris), a vendor providing customer communications management (CCM) solutions to the insurance and other industries to create meaningful customer connections through digital and physical channels, has announced the appointment of Petra Wolf as new chief marketing officer, effective January 2, 2024.
Wolf’s experience includes senior management positions within the spheres of B2B and B2C technology marketing. Her expertise extends across various tech-related industries, encompassing semi-conductors, server and client hardware, consulting and software development. Prior to joining Quadient, Wolf successfully steered Global Marketing for Small and Medium Businesses at Amazon Web Services, where she demonstrated her ability to identify and capitalize on market opportunities through innovative sales and marketing strategies, according to a statement from Quadient.
“I am thrilled to welcome Petra to our Quadient community,” comments Geoffrey Godet, CEO. Quadient. “Her strategic vision, coupled with an extensive understanding of the global market and demonstrated success in digital sales, make her the perfect fit for our team. As we continue to innovate, Petra will play a critical role in leading the future of Quadient’s brand and connecting us with our customers in meaningful ways that drive accelerated growth for our communication, financial, parcel and postal automation cloud SaaS solutions.”
Quadient characterizes Wolf’s appointment as coming at a pivotal moment as the company completes the second phase of its Back to Growth strategic plan, having successfully refocused the company on its most strategic businesses. Based in Europe, Wolf will serve as a member of the executive committee, reporting directly to Godet, and will be responsible for Quadient’s global marketing strategy and initiatives to elevate the Quadient brand.
“I am excited to join Quadient and work with its talented marketing team,” Wolf comments. “I look forward to taking on my mission to seamlessly align brand resonance, lead generation and customer-centric initiatives to pursue further growth opportunities and elevate Quadient’s position as an industry leader.”