(Image source: Quadient customer mapping brochure.)
Quadient (Boston, formerly GMC Software), a provider of customer communications management (CCM) solutions, has announced the launch of its Alliances Partner and ISV/Technology Partner tracks of its Partner Advantage Program which is intended to engage, empower and enable all types of the vendor’s partners. The two tracks complete a four-track program that began with the April 2017 announcement in of the vendor’s Delivery Partner track, designed to provide seamless implementation services for Quadient’s customer base. The initial announcement was followed by the launch of Quadient’s Business Partner track in May 2017, offering technology service providers access to new revenue opportunities.
Quadient reports that companies approved to become certified Alliances Partners are system integrators/consultants that deliver services, implement and support the Quadient solutions they recommend to their customers. ISV/Technology Partners are independent software vendors whose product offerings integrate with Quadient’s product suite, which includes Quadient Customer Journey Mapping, Quadient Mobile Advantage, Quadient Inspire and Quadient Bulk Mailer and related products. Quadient says it selects ISV/Technology Partners’ offerings for their ability to complement and extend the value of its solutions in order to offer superior technology for accelerating digital transformation.
Alliances Partners and ISV/Technology Partners benefit from the relationship with Quadient by gaining access to new markets and uncovering incremental revenue opportunities with the ability to increase upsell opportunities and expand value-added offerings.
Best of CCM, Data Quality and Postal Offerings
“Our partnerships and alliances enable us to provide our clients with the best of customer communications management, data quality solutions and postal offerings,” comments Rob Daleman, VP, corporate marketing, Quadient. “Alliances and ISV/Technology Partners, as well as Delivery Partners and Business Partners, are integral to Quadient’s overall success in delivering value to our customers.”
All four tracks of partners are authorized to resell the Quadient solution suite and provide customers with functional and technical product expertise in a range of vertical industries, including financial services, insurance, healthcare and service providers that serve those markets, the vendor says. Among Quadient’s current partners are Guidewire, DocuSign, Accenture, IBM and Xerox.