Prudential Group Insurance Names Allison Landers to New Customer Experience Role

As VP of Digital and Customer Experience, Landers will be responsible for expanding digital and other capabilities aimed at improving customer experience.

(View of Newark, N.J., home of Prudential Financial, with Rutgers University’s Newark Campus in the foreground. Photo credit: Arthur Paxton.) 

Prudential Group Insurance, a division of Prudential Financial, has named Allison Paine Landers to the newly created role of VP, Digital and Customer Experience. Landers will be responsible for expanding digital and other capabilities aimed at improving customer experience.

Allison Landers, VP, Digital and Customer Experience, Prudential Group Insurance.

Allison Landers, VP, Digital and Customer Experience, Prudential Group Insurance.

“As we increasingly examine ways to stand out from our competition, we realize the digital experience and overall customer experience are crucial components in today’s marketplace,” comments Michelle Crecca, senior VP of strategy and chief marketing officer, Prudential Group Insurance. “It is important for us to stay current, nimble and proactive in this arena, and Allison’s expertise will help us to do just that.”

Prudential reports that Landers will lead the design and execution of a digital and customer experience strategy for Prudential Group Insurance and will also partner with corporate centers across the enterprise to implement a common digital experience.

Michelle Crecca, SVP of Strategy and CMO, Prudential Group Insurance.

Michelle Crecca, SVP of Strategy and CMO, Prudential Group Insurance.

Prior to joining Prudential, Landers most recently served as the head of online and tablet banking at TD Bank where she led a program that enrolled three million U.S. retail and small business customers onto a single digital platform. Previously, Landers served in a similar capacity for KeyBank in Cleveland, Ohio. Prudential characterizes Landers as having moved in tandem with digital’s expanding footprint in business, gaining significant experience in digital marketing and accumulating a successful record of leveraging technology to improve customer experience.

Landers earned a BA in Journalism from Indiana University and an MBA in marketing from Marymount University. Landers reports to Crecca and is based in Roseland, N.J.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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