Prudential Group Insurance Leverages Strategic Partnerships to Improve User Experience

Partnerships with PlanSource, Empyrean and Businessolver will make it easier for both employers and employees to manage benefits while working from home, particularly as more individuals look to tap into products that provide financial support amid the COVID-19 pandemic.

(Prudential buildings in Newark, N.J. Source: Prudential.)

Prudential Group Insurance, a business unit of Prudential Financial, Inc. (Newark, N.J.), is working to improve the process of choosing and managing group benefits through new and enhanced partnerships that the company says will provide smoother, real-time and personalized interactions. The partnerships include a new program from PlanSource (Orlando, Fla.), which will enable immediate data sharing, as well as formalized agreements with benefits administration technology providers including Empyrean (Houston) and Businessolver (West Des Moines, Iowa) for improved user experience and smoother integration with existing HR platforms. Each partnership will make it easier for both employers and employees to manage benefits while working from home, particularly as more individuals look to tap into products that provide financial support amid the COVID-19 pandemic, according to a Prudential statement.

Leston Welsh, Head of Products, Prudential Group Insurance.

Prudential reports that PlanSource Boost will provide advanced application programming interface (API) technology for faster, secure data sharing and processing, which will advance Prudential’s market-leading capability to offer real-time approval for voluntary benefits applications, and single sign-on (SSO) capabilities that eliminate the need for multiple usernames and passwords. This will create a more seamless experience for employees with fewer log-in prompts, faster approvals and easy-to-follow next steps for claims processing, according to the insurer.

“People want quick and intuitive online interactions in the best of times. When you add the stress of a pandemic to the fold, workers need to feel they have easy access to the products and resources needed to improve their financial stability,” says Leston Welsh, head of products, Prudential Group Insurance. “Simplified health statements and single sign-on capabilities are two areas that will greatly improve how our customers interact with their benefits platform, and we expect to expand the use of API technology even further.”

Reducing Administrative Burdens

Jessica Gillespie, SVP, Head of Distribution, Prudential Group Insurance.

For employers, these technology enhancements will create more efficiency and reduce administrative burdens to shorten the implementation timeline and improve enrollment events, according to Prudential. Employers will also have dedicated resources from both Prudential and its partner vendors to help increase benefits enrollment, education and engagement, thus improving workers’ overall financial wellness and protection, the insurer asserts.

“User experience is equally as important for the employer as it is for the employee,” comments Jessica Gillespie, SVP, head of distribution, Prudential Group Insurance. “Prudential’s enhanced partnerships streamline product design and engagement. This removes the need for employers to handle tasks like filing claim data, for example, and allows them to focus on their teams and evolving business needs.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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