Previsico Hires Aleksander Surowiak from Tractable AI to Supercharge Growth 

Surowiak will define and execute an updated sales strategy and implement structures, systems, and processes to enable Previsico to achieve an ambitious growth plan.

(Image source: Previsico promotional video.)

Previsico, a London-based InsurTech providing real-time, street-level surface water flood forecasts to mitigate flood impacts globally, has appointed Aleksander Surowiak as Head of Sales to drive growth and nurture pivotal partnerships within the insurance sector. Surowiak brings extensive startup scaling experience, having spearheaded sales in Northern and Central Europe at Tractable AI, playing an important role in the company’s rise from a fledging startup to the U.K.’s 100th unicorn.

Surowiak will be charged with scaling the go-to-market function while nurturing key partner relationships, according to a Previsico statement. He will define and execute an updated sales strategy and implement structures, systems, and processes to enable Previsico to achieve an ambitious growth plan.

“Previsico is already delivering the world’s leading real-time surface water flood forecast technology to help mitigate the impact of floods in the U.K., U.S., and beyond,” comments Jonathan Jackson, CEO, Previsico. “As we continue to expand, Aleks’ experience and expertise in working with major clients and stakeholders will be hugely beneficial to us. We are delighted to welcome him to our winning team.”

“I chose to join Previsico because after engaging with the team, I became convinced that they are a hidden gem poised for remarkable success, much like Tractable was,” comments Surowiak. “At its essence, Previsico offers unparalleled solutions that hold immense value, especially in today’s world, where the impact of climate change is leading to an increase in extreme weather events, such as flooding.”

“With its exceptionally talented team working as one, the trajectory for Previsico is undoubtedly upwards and onwards, and I cannot wait to be a part of that journey. Moreover, being able to help people avoid something as traumatic as a flood is a huge motivator to wake up each morning and get to work,” Surowiak continues.

Surowiak says that Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team. “I look forward to bringing my skills and experience to the mix, helping Previsico to support its growing customer base with ever more sophisticated, accurate, timely, and reliable tools for flood prediction and risk management,” he says.

Previously, Surowiak was Business Development Director, Tractable. During his tenure the company grew from 60 to over 350 employees and attained unicorn status. Prior to Tractable, he worked for Strategy& (Part of PWC) in its strategy consulting practice.

Previsico reports that, since 2019, the company has gained strong traction worldwide, following 20 years of academic research. The business is now supporting large organizations such as Network Rail and United Utilities, as well as insurers such as Liberty, Zurich, Generali, and their clients, with live actionable flood warnings for surface water flooding to mitigate losses using IoT sensor devices on the ground and advanced flood modeling capabilities.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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