Policygenius Announces New Service: Policygenius Pro

The InsurTech startup has created a new B2B solution for financial advisors and independent agents.

(Image source: Policygenius Pro homepage.)

Policygenius (New York), an online distribution site for insurance and financial protection, has announced the launch of Policygenius Pro, which the company describes as a turnkey partnerships platform that helps independent agents and financial advisors accelerate and streamline life insurance sales. Policygenius is a tech-enabled platform for insurance shopping and fulfillment, with a marketplace of insurers across life, disability, and home & auto insurance.

Jennifer Fitzgerald, CEO and Co-Founder, Policygenius.

Through the new program, Policygenius says it will provide its one-stop-shop insurance solution to financial advisors, independent agents, community banks, credit unions, and others, with the goal of helping partners’ clients get the insurance coverage they need. Partners receive access to a wide variety of insurers, coverage types, and policy options, including accelerated underwriting offerings exclusively available on the Policygenius platform. Partners also receive support from an expert staff of over 300 dedicated specialists for case management, underwriting, and product support.

“We founded Policygenius to simplify the process of getting financial protection for individuals. Policygenius Pro is the natural B2B extension of our success in the B2C life insurance space,” comments Jennifer Fitzgerald, CEO and co-founder, Policygenius. “We spent years assembling a superior product shelf, developing highly efficient and customer-friendly sales and case management processes, and building proprietary technology that delivers industry-leading client outcomes. With Policygenius Pro, we’re able to offer those advantages to independent agents, financial advisors, and their clients.”

Policygenius reports that it has signed on a number of financial advisory firms and independent agents as pilot partners for Policygenius Pro.

Tyler Schroeder, Director, Strategic Initiatives, Facet Wealth.

“We’ve developed a strong partnership with Policygenius and truly value their dedication to client experience,” says Tyler Schroeder, Director of Strategic Initiatives, Facet Wealth (Baltimore). “They’ve demonstrated great attention to detail and delivered innovative solutions that help our clients find the right coverage for their financial goals.”

“Ease of doing business is one of the biggest benefits of working with Policygenius,” comments Andrew Wigzell, a financial services executive who was an early adopter of Policygenius Pro. “The structure they have in place to accept drop tickets, schedule follow-up calls right away, capture clients in the moment and move them forward. It just makes everything go quickly and smoothly.”

Investing Aggressively to Build out Policygenius Pro

Policygenius reports that it has industry-leading placement and approved-as-applied (AAA) rates, and holds a Net Promoter Score of 78, double the industry average. Given strong early traction, Policygenius is investing aggressively in building out Policygenius Pro.

“We view Policygenius Pro as a huge growth opportunity,” adds Policygenius’ Fitzgerald. “It lets us address a large market that still prefers to purchase life insurance through more traditional retail channels. This is not a ‘test the waters’ situation. We’re investing significant resources and leveraging our competitive advantages to scale quickly, and we’re excited about our early results. We’ve built deep and strategic relationships with the leading life carriers and our ultimate vision is for nearly every U.S. term life insurance sale to be written through the Policygenius platform.”

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To learn more about Policygenius Pro, click here: https://visit.policygenius.com/policygenius-pro/

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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