Policygenius Adds Auto and Home Insurance to Online Marketplace  

A soft launch of the new capabilities revealed that that more than half of customers found a better policy and saved an average of $600 per year by switching.

(Image source: detail from Policygenius homepage.)

Policygenius, a New York-based national direct-to-consumer insurance broker, has announced that it is expanding its online insurance marketplace to offer home insurance and auto insurance with a personalized shopping experience that aims to be unique in the market.

“Our customers have repeatedly told us they love how easy we’ve made comparing and buying life and disability insurance,” comments Jennifer Fitzgerald, CEO and co-founder, Policygenius. “They wanted to know when we’d be expanding to help them with other types of insurance as well. Today, we’re happy to announce that we’ve added home and auto to our marketplace.”

Jennifer Fitzgerald, CEO and co-founder, Policygenius.

Policygenius describes its online marketplace as combining industry-leading digital tools with personal support from licensed advisors to make shopping for home and auto insurance as easy as possible. The site runs quotes from multiple companies to let shoppers compare and, ultimately, save on these core insurance products. Policygenius says it differentiates itself from other platforms by analyzing coverage to ensure that the consumer is adequately protected, and provides personalized home and auto insurance rates, as opposed to just estimates. The licensed advisors at Policygenius are salaried, not commissioned.

A recent survey conducted by Policygenius found that 1 in 3 Americans have never re-shopped their home or auto insurance. Of those who’ve never re-shopped, 32 percent said it was because they thought it would take too much time, while about 16 percent said they don’t want to do the paperwork. In addition to comparing providers, Policygenius also handles new policy paperwork and cancellation of a consumer’s old policy, making the process as hassle-free as possible.

Easy to Get New or Updated Policy

During its soft launch of the new auto and home quoting capabilities in the latter half of 2018, Policygenius reports that it saw that more than half of customers found a better policy and saved an average of $600 per year by switching.

“If you aren’t shopping your insurance policies, you could be leaving money on the table,” Fitzgerald comments. “We’ve made it easier than ever for people to get a new or updated policy and receive unbiased guidance. This way, people can get the coverage they need and get back to their busy lives.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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