Plymouth Rock Offers Relief for Auto and Home Insurance Customers

Additional benefits available to health care workers; Relief will extend until current stay-at-home orders are lifted.

(Image source: Plymouth Rock Assurance homepage.)

Plymouth Rock Assurance, a Woodbridge, N.J.-based auto and home insurance provider, has announced that it will provide relief to its customers affected by COVID-19, as well as an option to donate the savings to non-profit organizations supporting the fight against the pandemic.

Subject to regulatory approval, the company says it will apply a 25 percent premium credit on Liability and Personal Injury Protection Coverages to all existing and new auto insurance policies, and will voluntarily waive comprehensive and collision deductibles for any health care worker involved in an accident while driving to and from work, or in the line of duty. For its home insurance customers, Plymouth Rock will apply its Alternative Living Expense Coverage to any health care worker required by illness or job requirements to stay away from home.

The 25 percent premium credit reflects the decrease in driving due to stay-at-home orders, and both the credit and the Alternative Living Expense Coverage will be offered to all existing and new customers across the six states in which Plymouth Rock does business. Relief will be effective as of April 1, 2020 and will remain in effect as long as the current state stay-at-home guidelines are in place. Credits will be applied automatically to affected customers’ policies.

Hal Belodoff, President and COO, The Plymouth Rock Company.

“Plymouth Rock was founded on the principle of doing the right thing for our customers,” comments Hal Belodoff, President and COO, The Plymouth Rock Company. “Right now, we believe that means extending relief to those affected by the coronavirus pandemic, particularly those who need it most.”

By focusing its auto insurance relief on Liability and Personal Injury Protection Coverages, Plymouth Rock says it is able to offer something that benefits all auto insurance customers, but could have a more meaningful impact on those who may have had to remove optional coverages in order to save money. The Alternative Living Expense benefit is a small way to thank those families in the health care community who are directly affected by COVID-19, a company statement says.

“We are enormously grateful to those on the frontline of this fight who are sacrificing so much in order to provide care for others,” adds Belodoff.

Option to Pay It Forward

All customers will also have the option to waive their 25 percent credit and instead donate it to one of several charitable organizations focused on providing relief to people affected by COVID-19 as a simple way to help those in need. The insurer says it will provide a list of charities to choose from at during the coming days.

Flexible Payment Options

In addition to its premium relief, Plymouth Rock has taken steps to provide impacted customers with payment flexibility, waived late fees and extended coverage since the beginning of the COVID-19 pandemic. The company provides detailed information at its COVID-19 Information and Resources page at

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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