(Image credit: Pascal Bernardon/Unsplash.)
Plymouth Rock Home Assurance Corporation (Boston) has appointed Peter (Pete) Bishop as Vice President and Chief Marketing Officer. Bishop joins Plymouth Rock from online insurance marketplace EverQuote (Cambridge, Mass.). He will be responsible for the direct to consumer, agent, and partner marketing teams that sell Plymouth Rock’s homeowners insurance, according to a statement from the insurer.
“Pete’s background as a leader of high-performing marketing teams makes him a perfect fit for Plymouth Rock,” comments Scott Kwiker, COO, Plymouth Rock Home Assurance. “We will lean on Pete to manage our combined media and sales budgets, as well as identify and rapidly grow innovative partnerships.”
For the past four years, Bishop served as VP, Performance Marketing for EverQuote where he led multiple acquisition teams to unprecedented growth. Before that, he helped start DigitalTakeout, a boutique digital agency and consultancy, and spent nine years at ChoiceStream, a Boston-based advertising technology firm.
“I’m excited to join Plymouth Rock,” Bishop comments. “It’s a unique opportunity to provide homeowners with unique and easy-to-use services along with the financial security of a leading regional carrier.”