PLNAR Debuts Measure-Ready Photo Technology

The enhanced version of PLNAR SmartPix helps adjusters to easily add interior space measurements and annotations to digital photos taken by policyholders, gig workers and inspectors.

(Desk adjuster view of PLNAR SmartPix tool. Source: PLNAR.)

PLNAR (Austin, Texas), provider of a Digital Desk Adjustment (DDA) platform for interior property insurance claims has released an enhanced version of PLNAR SmartPix (SmartPix), which the vendor says helps adjusters to easily add interior space measurements and annotations to digital photos taken by policyholders, gig workers, inspectors, or anyone with a smartphone.

This new version of PLNAR’s SmartPix patented technology puts desk adjusters virtually in the space and allows the addition of in-photo measurements and up-to-date 3D models of the interior space without time-consuming, expensive, back-and-forth exchanges with field resources, according to a vendor statement about the new version.

“We love that SmartPix gives our desk adjusters the ability to measure in photo,” comments Walter Leddy, CEO, IAS Claims Services. “It’s a powerful tool in helping us reduce the need for reinspections and allows us to resolve claims with more confidence.”

Andy Greff, CEO, PLNAR.

Through this release of SmartPix, the vendor claims that PLNAR now enables true Digital Desk Adjusting (DDA), which allows desk adjusters to settle interior claims more rapidly for customers by capturing all data and context needed from digital photos sent directly to the desktop or easily accessed from the cloud.

Full Context of Interior Property

“DDA gives desk adjusters the digital intelligence to see the full context of the interior property, and helps insurers adjust and close claims faster,” comments Andy Greff, CEO, PLNAR. “Using SmartPix, desk adjusters can more quickly and efficiently determine the true extent of interior property damage by automatically generating measurements or updating a 3D model of the space to account for objects, such as windows or doors, not originally included in the description of the damage.”

PLNAR’s technology is designed to integrate with desktop tools and claims management systems to create seamless workflows that improve efficiency and reduce costs. The technology aims to help users capture more data to create fully-realized 3D models of interior rooms in minutes with PLNAR’s AI- and AR-powered app and platform. The latest version of SmartPix is currently available to existing PLNAR insurance customers, with new pilots launching on a regularly, according to the vendor.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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