(Image source: Pitney Bowes.)
Pitney Bowes Inc. (Stamford, Conn.) has entered a partnership with Cloudera (Palo Alto, Calif.) to deploy geospatial processing and data quality solutions to end users on top of Cloudera Enterprise. The partnership aims to give clients access to location-based technology to enrich their Big Data investments, according to a Pitney Bowes statement.
Spatially-enabled big data analytics are becoming increasingly important to many industry verticals including Insurance, financial services, IoT, telecommunications, retail and adtech. The vendor is pitching Pitney Bowes Big Data solutions as providing companies in those verticals with the means to experience long-term benefits and greater business insights in support of their digital transformation initiatives. The vendor notes the value to insurers of having a complete view of a customer’s location and the risks associated with it.
Addressing Legacy Data Processing
Pitney Bowes characterizes the partnership with Cloudera as addressing legacy data processing approaches that rely on hardware and on-premise deployment, which can result in tedious and costly data analysis. The vendor asserts that Cloudera has eliminated the challenges that often come with traditional infrastructures by providing a fast, easy to deploy, and secure data management and analytics platform.
“Working with Pitney Bowes allows us to deliver location-based and data quality solutions to our clients,” comments Tom Pinckney, Head of Business Development, Cloudera. “Together, we will be able to digitally deliver change agents to our clients that will ultimately improve overall compliance, reduce operational costs, enhance customer intimacy, and secure competitive advantage in the market.”
As part of the collaboration agreement, Pitney Bowes has certified its data quality and advanced geospatial and geo-enrichment capabilities on Cloudera Enterprise. Pitney Bowes emphasizes the importance of location-based data’s role in how businesses understand their customers as one of the most consistent ways to link people, places and things.
“Our partnership with Cloudera is the latest example of Pitney Bowes’ dedication to providing innovative offerings to clients so that they can realize better business outcomes,” comments Doug Mazlish, VP, Innovation Operations and Strategic Alliances, Pitney Bowes. “Our partnership will ensure our clients unlock even more business value from their big data platforms.”
Understanding Data in a Highly Contextual Manner
In addition to data quality and geospatial capabilities, Pitney Bowes also provides big data clients with over 350 data sets the vendor says can help clients better understand location in a highly contextual manner. The data sets include point of interest, demographics, business data, and more.
Through the partnership, Cloudera clients will now have the ability to not only tackle the volume, velocity and variety of big data, but they will also be able to manage the veracity of it. Currently Pitney Bowes is deploying four Cloudera Certified Technology products designed to ensure that clients are accessing the highest quality location data to make more accurate and successful business decisions, including Pitney Bowes Spectrum Geocoding for Big Data, Spectrum Location Intelligence for Big Data, Spectrum Data Quality for Big Data and the Spectrum Technology Platform. These offerings enable clients to work with structured and unstructured data to extract insights that can be applied for better outcomes.