Pet GPS Company Tractive Launches Insurance Product with Ignite, Covéa

Tractive is offering policyholders a range of discounts on their devices, which track pets’ GPS location and monitor activity and sleep.

(Image source: Tractive.)

Tractive, a Newcastle-based provider of GPS and health tracking devices for dogs and cats, has launched its first insurance product in partnership with software house Ignite (Manchester), a Verisk (Jersey City, N.J.) business, and insurer Covéa (Paris). As Tractive Pet Cover, the insurance will be available to dog and cat owners in the U.K. Tractive reports that it has 1 million active subscribers around the world.

Michael Hurnaus, CEO, Tractive.

Tractive is offering policyholders a range of discounts on their devices, which track pets’ GPS location and monitor activity and sleep. New insurance customers will receive a free Tractive GPS and Health tracker and 3 months free subscription. Existing customers can get a free 6-month extension on their current GPS plan upon signing up for Tractive Pet Cover, a Tractive statement says. The firm says that customers will be able to manage their insurance policies online, including any mid-term adjustments and renewals on the Ignite platform.

Tractive Pet Cover provides comprehensive Lifetime insurance for pet owners with up to £9,000 of vet fees covered per year. The policy covers vet fees for accidents or illness, dental treatment and third-party cover of up to £2,000,000 for dog owners. All Tractive Pet Cover customers get free unlimited access to a 24/7 video vet service run by FirstVet.

“It’s been an exciting journey launching this product with the help of Ignite’s technology and Covéa’s underwriting experience,” comments Michael Hurnaus, CEO, Tractive. “I’m confident that Tractive’s innovation, behind our global GPS tracker leadership, will drive our growth in the U.K. and beyond.”

Toby MacLachlan, CEO, Ignite Insurance Systems.

Speed and Decision-Making

“Ignite often does projects replacing legacy policy administration systems, so it’s been really fun for our team to focus on something completely new,” remarks Toby MacLachlan,  CEO, Ignite Insurance Systems. “Tractive is a highly innovative and ambitious organization, and it’s been a pleasure to make their speed and decision-making a reality. This is a watershed moment in U.K. pet insurance.”

“When Tractive came to us with this proposition we knew it was something we had to get behind,” says Ian Bubb, IT Director, Covéa. “They’re a great brand and a great team.  This product will do well in the short term and provide fascinating learnings for the future too.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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