Percipience Consulting Launches to Tackle Insurance Data Strategy and Modernization

The firm’s team of industry veterans offers its insurance data and analytics solution Data Magnifier, and professional services focused on data strategy, systems conversion,  complex data integration, and end-to-end data solution implementations.

(New Orleans. Image credit: Shutterstock.)

Percipience Consulting has launched in New Orleans, headed by insurance technology and consulting veterans Bruce F. Broussard, Jr. and Ajay Kelshiker. The new consultancy’s team brings over 200 years of insurance data management and analytics solutions architecture and implementation experience to insurers’ data strategy and modernization initiatives. The company seeks to help insurers create a competitive advantage through its insurance data and analytics solution Data Magnifier, and professional services focused on data strategy, systems conversion, complex data integration, and end-to-end data solution implementations.

Broussard, Co-Founder, Percipience Consulting.

Percipience co-founder Broussard led IBM’s global insurance data products and services for 12 of his 15 years with the firm. He then led the introduction of Insurity’s DataHouse solution, which was the first comprehensive data software package to be offered by a core insurance vendor. Success of the solution led to the creation of the company’s Data Solutions division, which licensed the product to more than 40 insurers during Broussard’s six years leading the team.

Broussard and Kelshiker have collaborated to successfully design and deliver insurance data and analytics solutions for more than 15 years across three different firms.

“Ajay and I are excited to have the opportunity to continue our focus on insurance carriers looking to achieve data mastery and analytics superiority,” comments Broussard. “We’ve put together a strong team that is complemented by several partners that allow us to scale to meet any challenge. We’re very fortunate that we are starting with multiple clients and ongoing projects and couldn’t be more excited about the opportunities in front of us.”

Kelshiker is a former insurance CIO/CTO who subsequently had a distinguished career as a Solution Architect, Delivery Executive and Associate Partner in both PwC and IBM’s insurance consulting practices focusing on business analytics before his return to insurance data consulting.

“We’ve provided thought leadership, architected and led the delivery of dozens of insurance data projects and have proven to be particularly adept at succeeding with insurers who have struggled with prior data implementations,” Kelshiker comments. “We have deep experience in both the P&C and Life & Annuity industries and are honored to be partnering currently with several carriers from Tier 1 to Tier 4 to help them create a competitive advantage through data and analytics.”

Ajay Kelshiker, Co-Founder, Percipience Consulting.

Percipience Consulting’s resources have led successful implementations at six of the 10 largest U.S. property/casualty carriers and five of the 10 largest life & annuities carriers.

“We are confident that Percipience Consulting and its Data Magnifier solution will quickly differentiate itself as a premier partner for insurance companies of any size and at any stage of their data and analytics journey,” Kelshiker adds.

Data Magnifier Solution

Percipience’s Data Magnifier solution is an insurance industry-specific data and analytics solution that can be deployed as an enterprise operational data store, data warehouse, data lake, either on premise or in any cloud. Data Magnifier supports all key insurance domains including enterprise regulatory reporting, book of business analysis, and creating a 360-degree view of policyholders, products and producers.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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