Penn National Insurance Modernizes Distribution Management with VUE Software

The carrier made its selection based on insurance-specific capabilities, depth of domain experience and responsiveness of the vendor’s team.


Penn National Insurance (Harrisburg, Pa.) has signed a contract to implement VUE Software’s (Coconut Creek, Fla.) Distribution Management Suite to modernize the P&C carrier’s agent-facing capabilities. Components of the Suite that Penn National will implement include Producer Onboarding, Agency Relationship Management, Producer Management & Compliance, and Producer Compensation, as well as a mobile-enabled portal and performance analytics.

Andrew Potalivo, VP, Penn National Insurance.

Andrew Potalivo, VP, Penn National Insurance.

(Related: How Insurer Leadership Can Overcome Modernization Aversion)

“We evaluated several technology solutions, but chose VUE Software because they demonstrated the ability to manage our business processes and we liked the fact that their software is built specifically for the insurance space,” comments Andrew Potalivo, VP, Field Operations, Penn National Insurance. “The depth of their domain experience and responsiveness of their team was also an influential factor. We look forward to a great business partnership.”

Founded in 1919, Penn National Insurance’s principal lines of business are personal auto, other liability, workers’ compensation, commercial auto and homeowners.



Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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