Pekin Life Powers Digital New Business Transformation with iPipeline Solutions

The Illinois-based carrier has adopted the vendor’s Resonant solution for new businesss and underwriting and DocFast for e-Delivery to accelerate sales for 1,500 distributors.

(Image source: Bru-nO.)

Pekin Life Insurance (Pekin, Ill.) has selected iPipeline’s (Exton, Pa.) Resonant for new business and underwriting and DocFast for e-Delivery to power its core new business platform. The platform is being used to automate and simplify sales activities for 1,500 distributors.  Resonant and DocFast are products within SSG Digital, iPipeline’s end-to-end core platform for the life insurance and financial services industry, which the vendor describes as being designed to enable the life insurance and financial services industry to automate and simplify all new business, administration, and in force management tasks to achieve desirable business outcomes.

Diane Steiner, VP, Life Underwriting Pekin Life Insurance.

“As a result of our decision to innovate, information from the e-App will be directly transferred to our underwriting environment to reduce processing time,” comments Diane Steiner, VP, Life Underwriting Pekin Life Insurance.  “Approved policies will, in the very near future, be e-delivered to our customers to speed issuance and get them protected faster. This is an enormous gain for Pekin Life and our customers.”

“Pekin Life is focused on providing peace of mind and long-term security for our policyholders, shareholders, agents, and employees,” Steiner adds. “Our digital transformation initiative with iPipeline supports this focus and allows us to meet the expectations of our customers by offering them an innovative, easy and quick buying experience to accomplish their financial goals.”

Feeding Critical Data into the Underwriting and e-Delivery Process

Pekin Life’s decision to implement iPipeline’s new business and underwriting and e-Delivery solutions is enabling the company to deploy a powerful, end-to-end core platform to optimize sales for its independent agents, according to Tim Wallace, CEO, iPipeline.  “Our SSG Digital platform delivers the most extensive capabilities offering in North America,” he asserts. “Pekin Life’s tightly integrated quoting, illustrations, and e-app products are now enabling them to feed critical data into their underwriting and e-delivery process.  This is a game changer, and it demonstrates how one platform has the ability to power new business functions across the enterprise.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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