Pekin Life Insurance Creates Digital Sales Journey with iPipeline Solutions

The company seeks improved customer experience and speed-to-market with the vendor’s Quoting, Illustrations and iGO e-App.

(Pekin, Ill., is known as the Marigold Capital of the World. Image credit: Jan Mehlich.)

Pekin Life Insurance Company (Pekin, Ill.) has licensed iPipeline (Exton, Pa.) solutions to create a digital buying and selling experience for its independent agent partners.  The insurer will use iPipeline’s integrated quoting, illustrations, and iGO e-App solutions to streamline and automate the selling of life, pre-need, and Medicare supplement products and to improve the consumer buying experience, according to the vendor.

Diane Steiner, VP, Life Underwriting, Pekin Life Insurance Company.

Diane Steiner, VP, Life Underwriting, Pekin Life Insurance Company.

Pekin Life made a strategic decision to create a “digital journey” for selling its diversified insurance products, but it first needed a partner whose vision for the industry was in line with its strategic objectives, according to Diane Steiner, VP, Life Underwriting, Pekin Life Insurance Company. “Throughout the RFP process, iPipeline demonstrated the critical thinking to carve out the optimal solution set to meet our needs,” Steiner comments.

The insurer approached iPipeline about their strategic sales technology initiative and shared specific requirements with a desired timeline for implementation, recalls Tim Wallace, CEO, iPipeline. “The competitive process entailed presenting them with a detailed proposal on how iPipeline would align our technological vision for the insurance industry with their immediate and long-term needs,” Wallace says.   “Pekin Life Insurance Company’s extensive portfolio of life, pre-need, and Medicare supplement products are well-suited to the broad capabilities of our platform. I am confident that their independent agents and customers will rapidly experience the benefits of our industry-proven solutions.”

‘Beyond the Expected’

Pekin Life prides itself on going ‘Beyond the expected’ in its relationships with its agents and customers, Steiner notes, quoting a company motto. “The implementation of iPipeline’s quoting, illustrations, and iGO e-App solutions demonstrates our on-going commitment to technical excellence and improving the overall experience,” she says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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