Pekin Insurance Drives Digital Strategy with iPipeline New Business Platform

The insurer will initially deploy the vendor’s New Business Acquisition Platform to automate annual enrollment for Medicare Supplement customers.

(Pekin Insurance homepage screenshot.)

Pekin Insurance (Pekin, Ill.) has selected iPipeline’s (Exton, Pa.) New Business Acquisition Platform for Medicare Supplement to automate annual enrollment activities and improve customer satisfaction. The insurer’s solution, which includes quoting, illustrations, and the iGO e-Application for in-good-order submissions, will be deployed to 8,500 independent agents and 1,500 agencies nationwide, according to an iPipeline statement.

Joel Jackson, VP, Marketing, Pekin Insurance.

Speed and accuracy are critical during the open enrollment period for Medicare Supplement,  notes Joel Jackson, VP, Marketing, Pekin Insurance. “The ability of our agents to rapidly respond to customer queries is important to every individual involved in the buying and selling process,” he comments. “Using iPipeline’s integrated solution will deliver new efficiencies, improve customer service, and help us to attract new agents.”

Jackson couches Pekin’s selection as a manifestation of the insurer’s commitment to superior service for its customers, and says that iPipeline’s broadly used quoting, illustrations, and e-application will serve as key components in the company’s our digital transformation strategy. Jackson implies that Medicare Supplement is only the first line of business the insurer will place on iPipeline’s new business platform. “Our goal is to continue to expand our digital capabilities to improve the agent and customer experience in 2018 and beyond,” he comments.

Emerging Digital Expectations

“‘Boomers’ have grown accustomed to convenience and speed in transactions through digital technologies and have high expectations for the customer journey,” comments Tim Wallace, CEO, iPipeline. “They want to be able to research products online, communicate directly with an agent, and complete the application process electronically with their agents.”

iPipeline’s New Business Acquisition Platform allows customers to secure a tailored solution based on their business challenges, lines of business, distribution groups, and targeted business outcomes, according to Wallace.  “Pekin’s solution equips its independent agents with technology to easily and quickly get their customers enrolled with Medicare Supplement insurance and do it with a high level of customer satisfaction,” he says. “iPipeline is focused on making it easier for their agents to sell and consumers to buy.  We are pleased to have Pekin’s agents on our platform.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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