Pekin Insurance Drives Business Growth on Guidewire InsurancePlatform

Since deployment, the insurer has enjoyed greater growth and profitability in Deluxe BOP and its flagship personal auto product.

(Image credit: Myriam Zilles.)

Pekin Insurance (Pekin, Illinois) a multi-state property/casualty insurer has deployed Guidewire InsurancePlatform to modernize its infrastructure and simplify processes for agents to do business and enable growth, according to a vendor statement. Guidewire PartnerConnect Consulting Premier member, Deloitte Consulting LLP, led the implementation project.

Subhasis Mukherjee, VP, CIO, Pekin Insurance.

Pekin initially deployed InsurancePlatform in February 2018 to its personal auto line of business in the state of Arizona. Personal auto is the company’s largest line of business and had been experiencing major profitability issues. Since then, it has deployed InsurancePlatform to its personal auto and home, business owners policy (BOP), and workers’ compensation lines of business in all of the states where it does business. Pekin is currently implementing InsurancePlatform for the rest of its commercial and personal lines of business.

Achieving Profitability

Speed to market was a major goal for Pekin, according to CIO Subhasis Mukherjee. “Thanks to the hard work of Guidewire, its partners led by Deloitte Consulting LLP, and our business and technology staff, the first phase of the implementation project was completed on time in 10 months, and continues to progress on schedule,” Mukherjee, comments. “The personal auto line of business in Arizona is now a profitable one for us, and our new Deluxe BOP product is much more enhanced and popular than our previous one.”

Within its InsurancePlatform initiative, Pekin has deployed Guidewire InsuranceSuite, Guidewire Client Data Management, Guidewire Product Content Management, and Guidewire Rating Management as its new core operations software applications for underwriting, policy administration, claims, billing, client data, product content, and rating management. In the area of digital engagement, the company deployed Guidewire ProducerEngage and Guidewire ServiceRepEngage to offer a seamless digital experience to its agents and customer service representatives. From the data and analytics software portfolio, Pekin deployed Guidewire Predictive Analytics for Profitability to embed predictive insights into Guidewire PolicyCenter, creating a Smart Core system for guidance on account selection and pricing. In addition, Pekin deployed SmartCOMM from Smart Communications for customer communications management. Guidewire is a reseller of Smart Communications, a Guidewire PartnerConnect Solution and Ready for Guidewire program member.

Pekin Insurance Modernizes on Guidewire Solutions

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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