(The Stata Center houses at MIT, Cambridge, Mass. Photo credit: Finlay McWalter.)
Pegasystems Inc. (Cambridge, Mass.) has appointed Jeff Taylor as senior VP of strategy and go-to-market operations. In this newly created senior role, Taylor will oversee all aspects of Pega’s go-to-market strategy to meet its growth goals and drive leadership in software for digital transformation, according to the vendor. Taylor will report to Alan Trefler, Pega’s founder and CEO, and be based out of the company’s Cambridge headquarters.
“Jeff has a proven track record of driving successful go-to-market and growth strategies in the B-to-B tech space,” comments Trefler. “I’m delighted to welcome him to Pega to help us accelerate our growth and ensure we’re evolving our business and offerings at the pace our clients and other stakeholders expect.”
Taylor has 20 years of experience focused on go-to-market and sales approaches as well as building and executing successful business models for B2B technology organizations, according to a Pega statement. He has experience in business planning and management, strategy development, and operational excellence, as well as a record of achieving results in gaining market share and sustaining sales growth, according to the vendor
Experienced Go-To-Market Innovator
Taylor was most recently a partner at Bain & Company (Boston), where he helped define and execute go-to-market transformations for clients in the technology, media, and telecommunications verticals. Taylor earlier held senior strategy and operational roles at technology companies, including VMware and EMC. “In these roles, he led transitions to new go-to-market models that drove company growth,” the Pega statement says.
Taylor holds an undergraduate degree from Georgetown University with concentrations in economics and theology, and received a Master’s in Business Administration in strategy and finance from the University of Chicago’s Booth School of Business.
“This is an exciting time to join Pega,” comments Taylor. “We have recognized, industry-leading products, great clients getting meaningful and measurable results from our solutions, and a huge opportunity in front of us. I look forward to bringing my experience to Pega to help further improve our success and bring even more value to our clients.”