Pattern Insurance Appoints Ido Hertz VP of Products 

The former Agoda Head of International Travel Recovery Products is tasked with accelerating product innovation at the InsurTech.

(Image source: Pattern homepage.)

Pattern (Tel Aviv/Palo Alto), a global InsurTech MGA that empowers online travel, recreation, and events companies to design, build and distribute innovative insurance offerings seamlessly in their customer journey, has announced that Ido Hertz has joined the Tel Aviv office as VP of Products, as the company continues its rapid growth in the global embedded insurance market.

Ido Hertz, VP, Products, Pattern.

Ido Hertz brings more than 20 years of experience in the technology industry to the role, where he will oversee the company’s product vision, strategy, and execution. Most recently, Hertz was based in Asia as the Head of International Travel Recovery Products for Agoda, where he spearheaded company-wide initiatives and addressed the changing needs of travelers during the pandemic.

“My breadth of product experience from telecom, consumer goods and IT, as well as travel, means I can bring real innovation to Pattern as VP of Products,” Hertz comments. “I have closely followed Pattern’s impressive growth as a comprehensive embedded insurance solution. I look forward to working with the team to reshape the future of insurance and travel in a new exciting way.”

Perfect Fit for Next Phase of Innovation

“Ido is a fantastic addition to our growing team,” says Meitav Harpaz, CEO and Co-Founder, Pattern. “His expertise in product management makes him the perfect fit to drive our next phase of innovation. Pattern’s vision is to protect consumers’ purchases and co-create personalized insurance offerings, seamlessly integrating into the customer journey. I know Ido can help us achieve this on an even larger scale.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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