Pacific Life Deploys to Transform Digital Customer Experience

Pacific Life selected solutions and SE2 Aurum on the strength of its digital solution suite and its ability to integrate with multiple existing third-party systems.

(Newport Beach, Calif., home of Pacific Life. Image source: Pixabay.)

Pacific Life (Newport Beach, Calif.) has selected, a Princeton, N.J.-based subsidiary of SE2 (Topeka, Kan.), to deliver an end-to-end customer origination, engagement and service experience. Pacific Life selected because of the strength of its digital solution suite and its ability to integrate with multiple existing third-party systems, according to a statement.

“’s intuitive and user-centric origination and engagement capabilities are a great complement to our focus on meeting the changing expectations of digital-savvy customers and advisors,” comments Joseph Kordovi, assistant VP of innovations at Pacific Life.

“We are delighted to partner with Pacific Life on this exciting initiative. I love how they’re pushing the industry forward with personalized products designed for the real-life consumer,” said Jon Cooper, Co-Founder and CEO of “In partnership with, Pacific Life is empowering distribution partners with state-of-the- art technology and a great user experience.”

Jon Cooper, founder and CEO,

Using’s full enterprise suite of digital capabilities on the front end Life.ioGrowLife.ioEngageLife.ioEmpower; and SE2 Aurum ecosystem on the back end, Pacific Life will provide distribution partners a personalized and data-rich experience that makes insurance easy to understand and buy, and engaging to own, the statement says.

Life.ioGrow enables distribution partners to run a quote and needs analysis, start an application and instantly share it with a prospect, the vendor notes. Additionally, in real-time, distribution partners can view prospect and policy owner data and send emails, all from a single screen. Grow supports direct-to-consumer as well as advisor distribution channels.

Life.ioEmpower, powered by SE2 Aurum, offers policyholders an easy self-service portal to view and service their policy, the vendor statement says. With Life.ioInsights, carriers have access to a robust data and analytics dashboard that can uncover trends, identify best practices, and optimize conversion.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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