(Image source: Insoore homepage.)
Octo Telematics (London) has struck a partnership with Whoosnap, a platform for crowdsourced, on-demand photography for media outlets and businesses.
Whoosnap has developed an insurance-focused application, Insoore, for portable devices such as smartphones, tablets and laptops, in order to provide the insurance industry with on-demand photography based on a community of amateur photographers. As a result, insurer will have access to cheaper photography of vehicles and incidents, according to an Octo statement. The accessibility of the app and web-based platform enables photos to be taken and uploaded instantly. Photo authenticity is guaranteed through a certification system.
Octo is adding Whoosnap and Insoore to its new IoT Next Generation Platform (NGP), which the vendor has developed with support from Salesforce, Software AG, SAS, SAP, as well as consulting firms Deloitte and Capgemini, creating what the vendor calls an ecosystem of companies that is directly connected to insurers. Through that ecosystem, companies accessing the platform will be able to benefit from a range of products and offerings available from third-parties, in addition to the core telematics services provided by Octo. These offerings are designed to improve the insurance and UBI experience for consumers and insurers. The NGP also provides analytics and integration of data from the growing number of connected cars.
“The insurance landscape is being changed by technology and motorists are looking to have full access to a range of products at the touch of a button,” comments Jonathan Hewett, Chief Marketing Officer, Octo Telematics. “The NGP’s insurtech ecosystem has been designed to support companies of all sizes, from established names such as our partners in Software AG, SAP and SAS to small innovators at the other end of the spectrum. Welcoming small but exciting companies such as Whoosnap onto the NGP is beneficial not only to Whoosnap and their applications such as Insoore as they gain much wider exposure and greater access to clients, but also to the entire ecosystem as we continue to develop our holistic offering.”
During the process of creating a new or renewing a car insurance policy, insurers will be able to access Insoore to request photographs of the vehicle, according to Octo. A certified community photographer will then take pictures and upload them to the platform. Insurers can then purchase the photographs at cheaper rates than professional photography. The same process can take place in the event of a claim as insurers can request pictorial evidence of damage to vehicles to evaluate the incident.
Cutting Costs, Deepening Collaboration
“We made Whoosnap to give media outlets and corporate brands access to on-demand, crowdsourced photos of breaking news and events,” comments Enrico Scianaro, CEO, Whoosnap. “It also gives amateur photographers a chance to earn money from their snaps. Insoore opens this to insurers that may rely on photographic evidence, particularly to process claims. In addition to increases in Insurance Premium Tax and changes to the Ogden Rate, business overheads are a key contributor to soaring insurance premiums. Sourcing cheap, quality photography can help insurers cut their costs while also deepening the collaboration between insurers and their clients.”