Novidea Raises $50M in Series C Round Led by Battery Ventures

The company plans to use the funding to expand its product suite and its global footprint.

(Image source: Novidea homepage.)

Novidea (Netanya, Israel/London), a global provider of a data-driven, cloud-native insurance platform for insurance distributors , announced that it has raised $50 Million in Series C funding. The funding round was led by  Battery Ventures (Boston) with participation from Cross Creek (Salt Lake City), both new investors, and the company’s existing investors, Israel Growth Partners (IGP), KT Squared, and JAL Ventures. To date, Novidea has raised $90 Million.

Shiran Shalev, Partner, Battery Ventures.

Novidea reports that, in recent years, it has experienced hyper-growth, selling to insurance clients across the globe. Novidea says it will use the investment to continue its journey to becoming an industry leader and increase international market share. The company says it will dedicate funds to the further development of its cloud-based, data-driven insurance platform, fortification of its customer success infrastructure, and expansion of teams and offices across all target markets in the U.S., U.K., EMEA, and APAC.

The vendor characterizes its technology as addressing the challenging imperative of digital transformation. Novidea says its insurance platform enables insurance agents, brokers, and MGAs to automate repetitive processes, drive operational efficiencies, and increase business resilience to stay competitive and provide a better customer experience.

“While businesses globally adjust to dealing with a pronounced increase in risk—driven by geopolitical, economic, and other events—the insurance industry has generally been underserved by technology relative to other sectors,” comments Shiran Shalev, Partner, Battery Ventures. “Novidea has built a modern, comprehensive software suite which currently powers some of the world’s largest and most complex insurance groups, and we are excited to partner with them for their next phase of growth.”

As part of the funding round, Shalev will join the Board of Directors at Novidea.

Roi Agababa, CEO, Novidea.

“Novidea has experienced unprecedented growth, driven by the demand in global markets to modernize the insurance distribution lifecycle and provide a better digital experience,” says Roi Agababa, CEO, Novidea. “We are thrilled to welcome Battery Ventures and Cross Creek as our newest partners in this round of funding, along with our existing investors. Through this transaction, Novidea will have the ability to expand our product suite, add further innovation to our platform, and deliver superior customer experience.”

In 2022, Novidea reported:

  • 90 percent Year Over Year (YoY) growth rate.
  • Net Revenue Retention (NRR) rate of 139 percent.
  • Expansion of employee headcount in all key regions where it does business, including U.S., U.K. and EMEA.
  • Bolstering of its overseas research and development (R&D) teams.
  • Investment in global customer-success infrastructure to streamline service delivery in all regions.
  • Expansion of its senior leadership team with multiple strategic hires in marketing, HR, finance, customer success, and technology.

Advising on legal matters around the transaction were law firms Pearl Cohen for Novidea and Meitar for Battery Ventures.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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