Novidea Names Jeff Heine Chief Revenue Officer

The former Betterview and Groundspeed Analytics executive joins Novidea to lead global sales and drive revenue success.

(Image source: Betterview.)

Novidea (Netanya, Israel/North Miami Beach, Fla.), creator of a cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, has appointed Jeff Heine chief revenue officer (CRO). Heine will be tasked with driving global revenue and further aligning Novidea’s sales, marketing, and other revenue-focused functions to achieve the company’s business and growth objectives, according to a Novidea statement.

Heine brings 20 years of property/casualty insurance industry expertise to the role. Most recently, he served as CRO at Betterview, a property intelligence platform designed to turn data into actionable insights for P&C insurance carriers (recently acquired by Nearmap). Before that, Heine was CRO at Groundspeed Analytics, an AI-powered ingestion and data solution for the commercial P&C industry (acquired by Insurance Quantified). Heine has other related experience, including Guidewire Software and Adsensa (now Coupa Software).

Roi Agababa, CEO, Novidea.

“Jeff is an accomplished CRO in the Insurtech market with proven experience building high-performing global teams, establishing scalable processes, and leading growth initiatives,” comments Roi Agababa, CEO, Novidea. “His talents will be invaluable as Novidea continues to scale up its global operations. Jeff joins our strong leadership team to help guide the company’s journey and to continue to deliver industry-leading innovation, quality, and value to our customers worldwide.”

Novidea characterizes the addition of Heine as further strengthening its global leadership team, complementing the recent strategic hires of Erez Nissim as chief technology officer (CTO), Eran Ben Ezer as chief financial officer (CFO), and Yaniv Cohen as chief customer officer (CCO). By assembling a team of exceptional talent, Novidea reinforces its position as a top innovator in the global insurance technology landscape.

“I’ve spent the last two decades helping insurance brokers and carriers better assess and price risk, manage core processes and systems, and create efficiencies,” comments Heine. “I came to Novidea because I wanted to help reduce the friction brokers and carriers still experience in the insurance placement process and contribute to an innovative fast-growing company.

“I look forward to helping our customers grow their businesses and create a better insurance experience for policyholders,” Heine adds. “I am excited to join a company that has the right team and technology to make insurance more accessible to businesses and consumers through better use of data and insights.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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