Novidea Names Daniela Krispin VP, Research and Development 

Krispin is responsible for leading R&D processes, driving innovation initiatives and fostering a product-oriented and agile organizational culture.

(Image source: Novidea.)

Novidea (London/Boston), creator of a cloud-based, data-driven enterprise insurance management platform, today announced the appointment of Daniela Krispin as vice president of Research and Development. Krispin will be responsible for leading the company’s research and development processes, driving innovation initiatives, implementing advanced technologies (such as AI), and fostering a product-oriented and agile organizational culture, according to a statement from Novidea.

Daniela Krispin, VP, Research and Development, Novidea.

Krispin has over 25 years of experience in product development, both in startups and global corporations, specializing in SaaS products, data, and AI systems. She has held senior technology roles at Amdocs, most recently Head of AI & Data. Subsequently, she served as VP of R&D at Seebo, playing a key role in its growth by leading strategic initiatives, building and leading multidisciplinary teams, and optimizing processes and product architecture. Following the acquisition of Seebo by Augury, Krispin was appointed as VP of R&D for the acquiring company.

Krispin’s appointment adds to a series of strategic appointments made by Novidea in the past year to its technology leadership team. Among them are Erez Nassim as CTO and Ido Peled as SVP Product. The company characterizes these appointments as the assembling a team of exceptional talents, towards the end of to strengthen its position as a key player in the global InsurTech market.

Erez Nissim, CTO, Novidea.

“Global insurance market companies are rapidly embracing digital innovation to remain competitive,” comments Erez Nissim, CTO, Novidea. “Daniela’s extensive experience as a VP R&D will help us to continue solidifying our position at the forefront of the Insurtech market and guiding companies in the insurance market through the fastest route to digital transformation.”

Profound Impact on Insurance Companies’ Workflows

“I joined Novidea because of its vision to lead the digital revolution in the insurance industry,” comments Krispin. “I am particularly drawn to the capabilities of its advanced data-driven platform to make a profound impact on the workflows of insurance companies globally and improve their performance. I am excited to collaborate with our talented teams across our global offices and lead the company into the next generation of data-driven solutions.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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