Noblr Extends Behavior-Based Auto Insurance Model to Texas

Noblr’s app and personalized pricing model allow polcyholders to learn from their personal driving data and adjust their behavior to get lower rates.

(Image source: Noblr website.)

Noblr, a San Francisco based reciprocal exchange that offers driver behavior-based rates, has launched for business in Texas. Offering individualized rates based on behavior recorded on a smart phone app available for both iOS and Android, Noblr opened for business in June 2019 in Colorado. The company says that it will roll out in additional states through the end of the year and into 2020.

Gary Tolman, CEO & Co-founder, Noblr.

“With the second-largest driving population in America, we’re excited to empower Texas with smart car insurance for its responsible drivers,” comments Gary Tolman, CEO and Co-founder, Noblr. “We’re excited for Texas drivers to have access to the Noblr app and the fairer, more transparent rates it can provide.”

Noblr’s describes its behavior-based pricing as being calculated in real time and measuring how well, and how much someone drives during the life of a policy.

Policyholder Visibility into Rates

In addition to the savings and transparency Noblr offers drivers, the company says its app and highly personalized pricing model help directly incentivize better driving. Through Noblr’s proprietary technology, policyholders are able to learn from their personal driving data, react by driving better, and lower their rates.

Coverages offered by Noblr include Collision and Comprehensive, Bodily Injury and Property Damage, Uninsured Motorist, Medical Payments, and Roadside Assistance.

Noblr Launches Reciprocal, Behavior-Based Auto Insurance with Colorado Debut

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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