Nippon Life Develops Avatar-based Sales Training Program with Sensely

Japan’s leading life insurance company incorporates interactive voice-driven technology to enhance and extend sales representative experience.

(Screenshots of Nippon Life avatar-based training app powered by Sensely. Source: Sensely/Nippon Life.)

Nippon Life (Osaka), Japan’s top life insurance company by gross written premium,  has launched a character-based sales rep training program based on Senseley’s (San Francisco) technology, in which several 3D virtual assistants provide Nippon Life sales representatives with information about the full variety of Nippon Life policies and related services. Nippon Life’s more than 45,000 sales representatives access the content via their mobile devices, which offers convenience, speed, and the ability to retrieve information around the clock, according to a Sensely statement.

Takashi Okazaki, Head of US R&D, Nippon Life X Silicon Valley.

The program is built with Sensely’s Software Development Kit (SDK), a development platform available for both web and mobile platforms. The SDK also powers popular chat channels via a series of extensible REST APIs. The vendor says the SDK pulls together best of breed text-to-speech protocols, to offer enterprises the ability to create end-user facing applications in more than 30 languages. The SDK’s “talking trainers” capability creates an unmatched experience of immediacy and brings a sense of liveliness to the sales rep training and information retrieval processes, the vendor asserts.

Sensely describs the breadth of content supported by the training program as expansive, with navigation is enhanced by intelligent menu-based options. Sales representatives using the program can instantaneously retrieve information on a variety of customer lifecycle management processes, such as how to facilitate customer referrals, how to streamline information gathering, and how to introduce relevant affinity awards programs to policyholders and new prospects.

New Level of Interactivity

“Sensely’s SDK allowed our internal teams to bring a new level of interactivity to our training library,” comments Takashi Okazaki, Head of US R&D, Nippon Life X Silicon Valley. “Life insurance is a complex and important service, and our sales representatives appreciate any new ways that can help them properly address customer queries as accurately and efficiently as possible.”

“Nippon Life’s vision of sales rep enablement is an ideal use case for the interactivity provided by the Sensely SDK,” comments Billy Daniels, Director of Product Management, Sensely, adding “Our teams were able to leverage joint insights posed by this project to build additional platform functionality, which has helped bring Nippon sales reps closer to their members.”

Nippon Life is also an investor in Sensely, having participated in Sensely’s most recently announced capital raise in October 2019. Sensley is a member of the 2020 growth-stage InsurTech accelerator cohort.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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