NFPA and vipHomeLink Announce Exclusive Content Alliance

NFPA will serve as the official fire and electrical safety information and knowledge provider for vipHomeLink’s digital home management platform.

(Image credit: Max Beck/Unsplash.)

The National Fire Protection Association (NFPA; Quincy, Mass.) and vipHomeLink (Morristown, N.J.) have announced an exclusive collaboration whereby NFPA will serve as the official fire and electrical safety information and knowledge provider for vipHomeLink’s digital home management platform.

A global, self-funded nonprofit organization established in 1896, NFPA is the foremost expert on fire and electrical safety. The organization is devoted to eliminating death, injury, and property and economic loss due to fire, electrical and related hazards. NFPA provides information and knowledge through more than 300 consensus codes and standards, research, training and education programs, outreach and advocacy, and through global partnerships.

Jim Pauley, President and CEO, NFPA.

vipHomeLink is a Morristown, N.J.-based technology company that provides a customized digital home engagement and claims prevention platform to the insurance industry and other corporate partners designed to boost homeowner engagement and improve loss ratios over time. vipHomeLink’s technology-driven solutions engage, enable and empower homeowners to make their homes safer, more valuable and more enjoyable.

Through the relationship, NFPA will provide vipHomeLink with expert information relating to fire safety, wildfire protection, home fire prevention, electrical codes and safety, and other related hazards affecting homeowners. vipHomeLink will curate and design original content around NFPA’s trusted subject matter experts and provide actionable, tailored insights directly to homeowner members, according to a vipHomeLink statement. The content will be delivered through vipHomeLink’s digital home application platform, and across multiple public channels, including its website, blog, podcasts, and social media channels.

“NFPA’s work with vipHomeLink gives us the opportunity to share important fire safety information directly with thousands of homeowners and their families through vipHomeLink’s innovative digital home management platform and their robust content capability,” comments Jim Pauley, President and CEO, NFPA.

Preventing the Preventable

Alfred Bentley, CEO and Founder, vipHomeLink.

“Given our mission at vipHomeLink to improve home safety and ‘prevent the preventable’, we truly appreciate the alignment between our organizations,” comments Alfred Bentley, CEO and Founder, vipHomeLink. “We are thrilled to be working with NFPA, globally recognized as a leader in fire and electrical safety. Together we will significantly reduce the risks and losses homeowners face caused by preventable fire and electrical hazards.”

“Through this exciting collaboration, vipHomeLink will leverage the global expertise of this internationally recognized organization and deliver the information and knowledge directly to our homeowners to reduce preventable homeowner losses and protect our members,” says Karan Narang, VP, Strategic Partnerships, vipHomeLink.

“Fire departments respond to nearly 350,000 home fires per year, and most of those fires could have been prevented by following a few simple safety tips,” adds Lorraine Carli, VP, Outreach and Advocacy, NFPA. “The information we will provide through the vipHomeLink platform directly to homeowners will help increase awareness of fire risks, how they can be avoided, and ultimately save lives.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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