Next-Gen Life Insurer Singlife Names Samantha Ghiotti Deputy CEO

The appointment as part of moves to strengthen the company’s leadership team and prepare for expansion across key markets in Southeast Asia. 

(Image source: Singlife.)

Singlife, a Singapore-based startup life insurer backed by major incumbents and other shareholders, has announced that digital financial services veteran, Samantha Ghiotti, will join the company as its Deputy Chief Executive Officer (CEO), effective immediately. Singlife characterizes the appointment as part of Founder and CEO Walter de Oude’s moves to strengthen the company’s leadership team and prepare for expansion across key markets in Southeast Asia.  Ghiotti, who has over 20 years of international experience as executive, investor and entrepreneur, will have responsibility business growth in Singapore.

“Singapore is well recognized as an innovative global financial hub, yet many Singaporeans are still looking for smarter ways to make their money work harder,” comments Ghiotti. “A next-generation financial institution is what it takes to address this need and introduce transformative, innovative financial services that help them manage, grow and protect their money in a smarter, connected way.

Walter de Oude, Founder and CEO, Singlife.

Following its rebrand from Singapore Life in Sept. 2019, Singlife launched its flagship product, the Singlife Account, and accompanying mobile app and Visa debit card. The company reports that its Singlife Account gives up to 2.5 percent returns with no lock-ins, fee-free foreign currency transactions, and embedded life insurance.

New Strength and Bandwidth

“With Singlife’s ambitions for rapid regional expansion across Southeast Asia, requiring more of my time, Samantha’s leadership and experience brings a new strength and bandwidth to the firm in allowing us to realise these ambitions while successfully delivering on our Singapore opportunity,” comments de Oude.

Prior to joining Singlife, Ghiotti was a Partner at Anthemis Group, a leading fintech venture investor and held several senior commercial and digital roles in some of the world’s largest financial institutions including American Express, First Data, and the Royal Bank of Scotland.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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