NexJ Chooses IBM Hybrid Cloud for SME CRM Platform

NexJ sought to address the concerns of wealth managers at small and medium enterprises related to moving sensitive client information among various cloud and IT environments.

(Image source: NexJ homepage.)

NexJ Systems Inc. (Toronto), a provider of intelligent customer management solutions for the financial services industry, announced today that it has chosen IBM Cloud Private to host its customer relationship management (CRM) platform for small and medium enterprise (SME) wealth managers.

Matthew Bogart, VP, Marketing, NexJ Systems.

In seeking a cloud hosting solution, NexJ sought to address wealth managers’ compliance concerns related to moving sensitive client information among various cloud and IT environments. In order to tap into the flexibility and cost-saving benefits of the cloud while maintaining compliance and security across multiple, dispersed data sources, NexJ says that it needed a first-class hybrid cloud strategy to support its CRM platform.

The vendor reports that it chose IBM Cloud Private due to IBM’s experience designing hybrid cloud strategies for the financial services industry, as well as access to advanced services that IBM Cloud Private provides. Through IBM Cloud Private, NexJ says it is leveraging a suite of services such as IBM Cloud Log Analysis with Kibana, IBM Cloud Databases for Elasticsearch, and IBM Cloud Object Storage for mass data storage, all orchestrated through IBM Cloud Kubernetes Service and Istio. With these capabilities, NexJ says its wealth management customers can securely streamline how they move and manage customer data across environments, freeing them up to spend more time focusing on driving new revenue streams and providing better experiences for customers.

NexJ’s vertical product has been recognized by industry analyst firms including Aite (Top CRM Vendor for wealth management), and Celent (Best CRM for Wealth Management), and selected by the wealth management divisions of notable financial services firms including Wells Fargo, UBS and RBC. NexJ says that its hybrid cloud strategy with IBM Cloud Private will allows the vendor leverage the success with large banks, insurers and financial services firms to now offer its products to SME wealth managers looking for lower-cost and more flexible offerings.

Blue-Chip Class CRM for SMEs

“We wanted to deliver the CRM chosen by world’s leading Blue Chip financial services institutions to SME firms,” affirms Matthew Bogart, VP, Marketing, NexJ Systems. “By building this solution with IBM technology and collaborating with the IBM Partner Ecosystem team to bring it to market, we can offer a best-of-breed customer management software on an industry-leading cloud platform.”

“NexJ Systems recognizes the importance of today’s hybrid cloud opportunity as its customers are demanding more flexibility and secure access to advanced cloud technologies in order to revamp their CRM strategies,” comments Lisa Canham, Director of Partner Ecosystem, IBM Canada. “Our priority right now is helping these businesses migrate and modernize applications for the cloud in order to speed up their business transformation.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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