New York Life Group Benefit Solutions Announces Strategic Leadership Promotions 

Kristina Welke has been promoted to succeed Meghan Shea as head of Strategy, Solutions, and Marketing; She has been promoted to the role of head of Distribution.

(Image credit: Janine and Jim Eden/Wikimedia.)

New York Life Group Benefit Solutions (NYL GBS, New York) is pleased to announce the promotions of two executives, Meghan Shea and Kristina Welke, to key leadership roles. The company says the appointments reinforce New York Life’s commitment to delivering exceptional client solutions and innovative product offerings in the group benefits market.

Scott Berlin, SVP, Group Insurance, New York Life.

Shea, a highly experienced leader with a strong track record of nearly 20 years in the group benefits industry, has been promoted to head of Distribution. In this position, she will lead GBS’s distribution strategy, leveraging her diverse experience, deep understanding of the market, and strategic vision to drive business growth, a New York Life statement says

“Meg’s promotion reflects her exceptional leadership in fostering both broker and client partnerships, and driving a strategic vision that cares for the future of our clients, the organization, and the industry,” comments Scott Berlin, head of NYL GBS. Her experience, coupled with her energy and passion for progress, will further strengthen our distribution capabilities and enhance client value.

Driving Value and Simplicity

“It is an honor to lead the NYL GBS distribution organization,” comments Shea. My career journey provides perspective that I will call upon to drive value and simplicity in all that we do for clients and customers.

Meghan Shea, Head of Distribution, NYL GBS.

 “Our team is committed to thinking differently, to leading with consultation and solutions, and to serving our stakeholders in a way that meets the growing demands of the market,” Shea adds. I look forward to working with our stakeholders to continue to bring forward a tailored benefits experience with solutions that solve diverse and evolving needs.” 

Welke has been promoted to succeed Shea as head of Strategy, Solutions, and Marketing. She will be responsible for the rapid delivery of all products and connected experiences to drive innovation and value for NYL GBS clients, customers, and brokers. 

“I am excited to work with my talented colleagues to drive great outcomes for all of our stakeholders,” Welke comments. “Recognizing that benefits cannot take a one-size-fits-all approach, we will continue to address the most common needs of employers and employees, while enabling flexibility to create offerings that work best for our clients.”

Kristina Welke, Head of Strategy, Solutions, and Marketing, NYL GBS.

Exemplary Leaders

“Meg and Kristina are exemplary leaders who embody New York Life’s commitment to fostering talent and delivering excellence in the group benefits market,” adds Berlin. “I look forward to working with them and the entire team to drive innovation and provide outstanding client-focused solutions and service.” 

Shea and Welke both report to Berlin. 

Shea joined GBS in 2005 and has held a series of leadership roles within Distribution, Marketing and Strategy. She holds a Bachelor of Arts in Communications from Loyola University. 

Welke joined GBS in 2018, has over 15 years of insurance industry experience, and has held various roles in Finance, Operations, Distribution, and Product Strategy. She holds a Bachelor of Science and MBA from Marist College. 

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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