New AmerLife CEO Scott Perry Takes on ‘Monumental’ Technology-Driven Disruption

Perry succeeds Timothy O. North, who announced his plans to retire last year, and will now serve as chairman of its board of directors.

(Skater at Clearwater Ice Arena, Clearwater, Fla. Photo credit: Jacinda37.)

AmeriLife, a Clearwater, Fla.-based annuity, life insurance and health insurance distribution and marketing company, has named Scott R. Perry CEO. Perry succeeds Timothy O. North, who announced his plans to retire last year, and will now serve as chairman of its board of directors.

Scott R. Perry CEO, AmeriLife.

Scott R. Perry CEO, AmeriLife.

“The life and health insurance industry is facing monumental disruption driven by shifts in demographics, consumer preferences, technology and the regulatory environment,” comments Perry. “AmeriLife, with its diverse insurance product portfolio, powerful distribution and advanced technology platform, is well positioned to respond to these changes.”

Perry, a 30 year-veteran of the insurance industry, most recently served as Chief Business Officer at CNO Financial Group (Chicago). In that role, he was responsible for multichannel operations across each of the company’s three insurance subsidiaries: Washington National, Colonial Penn and Bankers Life. Previously, Perry was President of Bankers Life, where he also held a variety of leadership positions in sales and distribution. Perry has relocated to Clearwater to lead AmeriLife.

Intuitive and Innovative Stewardship

“We are excited to have Scott take the helm,” comments Eric Rahe, AmeriLife Board Member and managing partner at J.C. Flowers, the private equity investment firm majority owner of AmeriLife. “As an industry thought-leader whose intuitive and innovative stewardship have led several insurance and financial institutions to profitable growth, we welcome the perspective he brings to AmeriLife. His experience and implementation of best-in-class practices in market analytics, customer acquisition and agent recruitment will accelerate AmeriLife’s continuing expansion.”

“AmeriLife has long-standing partnerships with many of the insurance industry’s most-respected insurance carriers, and those relationships allow the company to offer significant value to its customers and distributors across the country,” Rahe adds. “We’d also like to thank Tim [North] for his decades of leadership and innovation, and we are thankful that we will have access to his vast knowledge and relationships as Chairman of the Board.”

“I am very excited to have Scott, with his deep industry experience, leading this next stage of AmeriLife’s development,” comments North. “I look forward to supporting him in my role as Chairman.”

Scott adds, “I intend to build on the tremendous legacy that Tim and the AmeriLife team created, and further position the company as the first choice and most-trusted insurance provider, serving Americans across the country.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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