(Image source: rebranded Neopost/Quadient website.)
Neopost, a Paris-based provider of business solutions for digital and physical customer experience, has announced today that it is changing its corporate business name to Quadient, adopting the name of its Boston-based customer communications management (CCM) solutions subsidiary and its sister companies. A statement on new branding strategy says it reflects the company’s dedication to helping clients better connect with their customers as interactions have become increasingly connected, personal and digital. GMC and two other Neopost companies rebranded as Quadient in 2017.
“In January 2019, we unveiled our new strategy aimed at growing our company and moving away from being a holding company to a focused, integrated organization,” comments Geoffrey Godet, CEO, Quadient. “It was critical to align our corporate brand platform with this new strategy, using a purpose-driven brand to help businesses leverage our entire portfolio of solutions to simplify and solidify interactions with their customers. This change comes at a defining moment in our company’s history and is instrumental in unifying our global organization around a common aspirational brand.”
Four Key Solutions
The company reports that the name change represents a reorganization organization announced in January 2019. As a result of the reorganization, Quadient reports that it focuses on four key solutions: Customer Experience Management; Business Process Automation; Mail-related Solutions; and Parcel Locker Solutions. Quadient is committed to continuing to deliver a high level of service to its customers, partners and vendors.
Quadient has also unveiled a new logo and new tagline, “Because connections matter,” which it says embodies the brand vision to be the driving force behind the world’s most meaningful customer experiences.