Nationwide Reaches 50,000 Homes with Whisker Labs Ting Program

Nationwide’s Ting program helps protect families and homes by predicting and preventing hazards, while engaging and delighting customers and generating valuable data insights.

(Image source: Whisker Labs.)

Nationwide (Columbus, Ohio) has extended fire protection to over 50,000 customers with Ting fire prevention technology through a partnership with Whisker Labs (Germantown, Md.) and Hartford Steam Boiler (HSB, Hartford). Nationwide offers Ting to eligible customers in 26 states to help mitigate electrical fire hazards in and around homes, preventing potentially devastating fires. First launched in 2022, the Ting program has resulted in success stories with over 500 fire hazards identified and mitigated, according to a Nationwide statement. In each case, dangerous electrical failures were detected, confirmed, and mitigated before a fire ignited. Ting also prevented incidences of water loss by detecting water interaction with an electrical system, including failing water heaters and sump pumps, the statement says.

Sarah Jacobs, VP, Product Development, Nationwide.

“Nationwide continues to help reduce risk and keep families and homes safe with effortless, personal, and reassuring customer experiences,” comments Sarah Jacobs, VP, product development, Nationwide. “The Ting program is helping Nationwide deliver on this promise by predicting and preventing fires and water losses. It has proven to be very effective, our customers love it, and we are excited to explore additional expansion of the program.”

Vital Part of HSB’s Tech Ecosystem

John B. Riggs, CTO, SVP, Applied Technology Solutions, HSB.

Since 2018, HSB has partnered with Whisker Labs to help bring Ting to the insurance market. “The Ting program is a vital part of HSB’s technology ecosystem,” says John B. Riggs, CTO, SVP, Applied Technology Solutions, HSB. “Fire continues to be one of the most devastating losses. And we see a positive impact on engagement and prevention via Ting across all key metrics which explains why it is scaling more quickly than any other home IoT solution available today. It consistently yields excellent feedback from our insurance clients and their policyholders.”

Ting recently surpassed 650,000 home years of monitoring experience nationally, finding fire and water hazards at a rate of 1 in 60 homes on average each year and predicting and preventing over 80 percent of electrical-related fires, the Nationwide statement relates.

Curated, Hands-On Customer Experience

Bob Marshall, Co-Founder & CEO, Whisker Labs.

“The Whisker Labs Ting team is very proud to be a partner with Nationwide Insurance in helping reduce home fires and water losses. We are committed to helping protect Nationwide customers by monitoring the electricity that we all rely on for virtually everything in our lives today,” comments Bob Marshall, Co-Founder & CEO, Whisker Labs. “It is incredibly gratifying each time Ting helps identify an electrical fault, mitigate the hazard, and prevent a fire or water damage from developing. Helping predict and prevent these risks and avoid the claim is better for everyone. We are accomplishing this with a curated hands-on customer experience that delights and engages customers.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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