
(Image credit: ArtisticOperations/Pixabay.)
Nationwide (Columbus, Ohio) and Waffle (New York) have announced a partnership making Nationwide the preferred auto and homeowners’ insurance carrier for Waffle. The agreement will include the direct integration of Nationwide’s auto & home products onto the Waffle platform. Waffle has also been appointed by Nationwide to sell all of its personal lines property/casualty products.
“Nationwide is one of the country’s most prominent carriers and we couldn’t be more excited to partner with their phenomenal team to deliver expectational protection for our customers,” comments Quentin Coolen, Co-founder & CEO, Waffle. “With this partnership, Waffle is realizing its original goal of protecting every aspect of our customers’ lives—all online.”
Nationwide’s auto and home products will be available through the Waffle platform first to select states, with a particular focus on premium coverage, according to a joint statement. Customers who qualify will be able to purchase coverage online in a matter of minutes, the statement says.
Reaching Customers Where They Are
“Nationwide recognizes the importance of providing our products and services to customers where they are at and for some, that means offering insurance protection online,” comments Lisa Gobber, VP, PL Alternative Direct Distribution, Nationwide. “We’re excited to be the preferred home and auto insurance carrier for Waffle and provide Waffle’s customers with exceptional insurance coverage.”
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