Nationwide Partners with Toyota on Insurance Featuring Telematics Solution

The partnership provides customers a simplified insurance experience and the opportunity to save up to 40 percent on their auto insurance.

(Image source: TIMS BrightDrive homepage.)

Nationwide (Columbus, Ohio) has announced a partnership with Toyota Insurance Management Solutions (TIMS; Plano, Texas) to launch TIMS BrightDrive, which Nationwide characterizes as a Toyota insurance experience designed  simplifies the purchasing process while rewarding customers for their safe driving.

TIMS BrightDrive uses driving data collected from the connected vehicle to provide a discount based on the customer’s driving behavior. Toyota customers who purchase an auto insurance policy and opt-in to share their driving data will automatically receive an initial 10 percent SmartRide participation discount. Upon completing the collection of driving data for 90 days, customers can earn up to a 40 percent final discount.

Kirt Walker, CEO, Nationwide.

“Consumer expectations for insurance solutions that are fast, simple and add value continue to grow,” comments Kirt Walker, CEO, Nationwide. “Nationwide and Toyota believe that customers should benefit from their personal data. We are excited to partner on the introduction of a new solution that will make the process even easier.”

Personalized Auto Insurance

“The TIMS BrightDrive experience is exciting because it empowers Toyota drivers with driving data from their vehicle to obtain personalized auto insurance geared to how they drive,” comments Will Nicklas, VP, TIMS. “Additionally, in case of a claim, BrightDrive uses Toyota Genuine Parts, and Toyota Certified Collision Centers when available, enhancing the overall Toyota experience.”

The TIMS BrightDrive experience is currently available in Arizona, Ohio, and Texas at participating dealers and online at for vehicles equipped with Toyota’s Data Communication Module (DCM) model year 2018 through 2020. Customers who drive Toyota vehicles without DCM technology will be eligible for the same participation and earned discounts that are available through the Nationwide SmartRide mobile app program or plug-in device. As customer feedback is gained and more connected cars come online, Nationwide and TIMS say they will work to expand the size and scope of the offering.

Inside Nationwide’s Connected Insurance Programs with Teresa Scharn


Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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