Mortgage Advice Bureau Strengthens Protection Proposition with iPipeline Solutions

The mortgage network and leading intermediary brand has adopted iPipeline’s protection sales support tool, PreQuo and its protection sourcing solution, SolutionBuilder.

(Derby Cathedral, in Mortgage Advice Bureau’s hometown. Photo credit: Nick Moyes.)

Mortgage Advice Bureau (Derby, U.K.), a prominent mortgage network and intermediary brand in Britain, has adopted iPipeline U.K.’s (Cheltenham) protection sales support tool, PreQuo and the vendor’s protection sourcing solution, SolutionBuilder.

Andy Walton, Protection Proposition Director, Mortgage Advice Bureau.

The vendor describes PreQuo as providing an immediate indicative cost of protection which can be used as an interactive protection sales aid. It allows advisers to quickly research protection options and provide them to the client in an instant, simultaneously assessing the client’s risk of needing that protection coverage.

SolutionBuilder is described by iPipeline as an intelligent protection research, quote and apply solution that allows advisers to easily compare all protection needs within a simplified and responsive user interface. Delivering a complete service, the solution uniquely supports all views of single and multi-benefit products so that advisers can quickly identify the right solution, based on their client’s specific needs and budget.

The selection of the solutions is part of Mortgage Advice Bureau’s overhauling its protection advice processes, in order to ensure all clients receive the right advice conversation at the right time. With PreQuo and SolutionBuilder integrated with Mortgage Advice Bureau’s CRM, Midas, Mortgage Advice Bureau expects to provide its advisers a seamless, more efficient process.

Paul Yates, Product Strategy Director, iPipeline.

“Protection is of vital importance to our customers and we are constantly looking at ways we can help our advisers demonstrate the risks associated with their customers not having cover, or sufficient cover, and present the most appropriate solution in a consistent and impactful way,” comments Andy Walton, Protection Proposition Director, Mortgage Advice Bureau. “Working with iPipeline significantly enhances the adviser and customer experience, and also meets all our requirements in terms of digital solutions, as we look to widen choices for customers in terms of how they research, receive advice and transact.”

Market Leading Protection Proposition

The iPipeline solutions fit Mortgage Advice Bureau’s market-leading protection proposition, according to Paul Yates, Product Strategy Director, iPipeline U.K.  “We are pleased to support them in their aim to grow the protection market,” Yates comments. “During face-to-face meetings, advisers can have richer, more personalized protection conversations; visually demonstrate in an instant what cover can be achieved for what cost, helping clients understand their protection needs and helping deliver a faster, simpler fulfillment process. We are looking forward to seeing the benefit our technology will deliver to Mortgage Advice Bureau.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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