Modern Life Offers Suite of Prudential Protection Products

Advisors utilizing tech-enabled brokerage gain access to insurer’s suite of term and permanent products.

(Image source: Modern Life homepage.)

Modern Life (New York), a technology-enabled life insurance brokerage, has announced a distribution agreement with Prudential Financial (Newark, N.J.) to provide financial advisors utilizing its platform with an expanded range of insurance and protection products. As a result of the agreement, advisors using the Modern Life platform gain access to Prudential’s suite of permanent and term life insurance products.

Michael Konialian, Co-Founder and CEO, Modern Life.

The Modern Life platform is designed to speed and simplify the life insurance journey for financial advisors, enabling them to quickly run quotes, compare strategies and apply for the most suitable financial protection for their clients, according to a company statement. The platform is supported by a full-service brokerage team that assists advisors with individual case design, product selection and best-in-class underwriting support, Modern Life says.

“In combining traditional brokerage experience with cutting edge technology, we have been able to help shorten the life insurance journey and help advisors serve their clients faster than ever,” comments Michael Konialian, co-founder and CEO, Modern Life. “We’re thrilled to work with a company with a long and distinguished history like Prudential, to provide our advisors with access to term and permanent strategies that help to solve a broad range of client needs.”

Modern Life’s proprietary technology leverages data and analytics to accelerate risk assessment, underwriting and quoting to help shorten the life insurance journey for advisors and their clients. The company says its platform also enables advisors to manage all client and brokerage needs in one place, serving as a centralized source for client information and application statuses, as well as a window into advisors’ practices, showing commissions, appointments and other resources.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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