Mivtach Simon Selects Novidea as Part of Digital Transformation Strategy

The project will centralize operational and service processes, boost efficiencies, turn data into actionable insights, and enhance customer services.

(Image credit: Shai Pal/Unsplash.)

Mivtach Simon, a subsidiary of Migdal Insurance Agencies (Tel Aviv), has chosen Novidea (London/Boston), creator of a Salesforce-based management platform for brokers, agents, MGAs/MGUs, and wholesalers, as technology partner to implement its insurance distribution platform.

Ilanit Hazan, CIO, Migdal Insurance Agencies.

Mivtach Simon is Israel’s largest insurance, pension and financial planning company, providing technological services to Migdal Insurance Agencies, including Sagi Yogev and Shacham-Orlan. As part of an extensive digital transformation program led by Migdal Insurance Agencies CIO Ilanit Hazan, Novidea’s insurance management platform will centralize the agencies’ operational and services processes.

This partnership represents the expansion of a series of strategic collaborations between Novidea and Migdal Insurance Agencies in recent years, and now includes property, casualty and life insurance, as well as expansion into additional agencies such as Peltours, Peltours-Berman, and Shacham-Orlan.

Leor Raviv, CEO, Mivtach Simon.

“Choosing Novidea is part of a comprehensive and extensive process of technology upgrades that we are currently undertaking,” comments Leor Raviv, CEO, Mivtach Simon. “Over the last year, we have formulated a strategic plan for the company based, among other things, on substantial technological advancements. The move will allow us to improve our customer service, shorten work processes, and give a much better experience to the customers and employers in our care.”

Combining Informed Business Decisions with Exceptional CX

Roi Agababa, CEO, Novidea.

“We are happy to embark on the digital transformation journey together with Mivtach Simon, part of the Migdal Group,” comments Roi Agababa, CEO, Novidea. “This collaboration will allow Mivtach Simon to easily and efficiently turn data into insights to reach more informed business decisions, while offering an exceptional user experience for their customers.”

“We are excited to strengthen and deepen the cooperation with Novidea,” comments Migdal Insurance Agencies’ Hazan. “Its advanced platform allows us to promote a complete digital transformation of all the organization’s systems, in a way that is adapted and fine tuned to our specific needs. With Novidea, we will improve efficiency and operational processes throughout the entire organization.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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