Metromile Partners with Ford to Offer Personalized Insurance to Car Owners

Owners of eligible Ford vehicles with built-in connectivity will be able to opt in and connect their vehicle to Metromile to enjoy the savings of pay-per-mile insurance and the carrier’s digital claims and driver experience.

(Image source: Metromile.)

Metromile, the San Francisco-based pay-per-mile insurer, has announced a partnership with Ford Motor Company to provide Ford (Dearborn, Mich.) connected vehicle owners with personalized car insurance to be more affordable and fairer.

Alex Purdy, Director of Business Operations, Enterprise Connectivity, Ford Motor Company.

The Ford partnership is Metromile’s first agreement with a major manufacturer, and its models are the most popular domestic make among Metromile customers. Since its launch in 2012, Metromile has used telematics across all of its policies; through artificial intelligence, the carrier delivers real-time, sensor-based pricing based on more than 3 billion miles of driving.

Through the partnership, owners of eligible Ford vehicles with built-in connectivity will be able to opt in and connect their vehicle to Metromile. The insurance carrier will then count any miles driven directly from the vehicle’s odometer without any additional equipment. Currently, Metromile customers who don’t have factory-fitted connectivity in their vehicle, connect the Pulse device, a small wireless device, to their vehicle’s onboard diagnostic port.

“Connected vehicles have the potential to deliver great benefits to Ford customers, including the ability to help lower their insurance premiums,” comments Alex Purdy, Director of Business Operations, Enterprise Connectivity, Ford Motor Company. “Metromile’s approach to insurance is an excellent example of how connected vehicles can help people save money by simply paying for only what they use. This is another way Ford’s latest connected vehicles are improving the ownership experience for our customers.”

“Working with Ford is a big step forward in our goal to becoming the first truly connected insurer,” says Dan Preston, CEO, Metromile. “When drivers connect their vehicles directly to their insurance, they will have more opportunities for convenience, customization and savings. Together with Ford, we are now at the forefront of making that a reality.”

Eligible Ford owners can save $741 a year on their car insurance on average because they pay per mile, according to a recent survey of new customers who saved with Metromile. Metromile says its work with Ford aims to go further and bring drivers more value from their connected vehicles beyond lower usage-based insurance rates.

Dan Preston, CEO, Metromile.

Metromile customers also benefit from Metromile’s claims assistant, AVA. AVA uses artificial intelligence to verify claims within seconds accurately and guide drivers through filing a claim, including collecting damage photos, finding repair shops, or scheduling a rental car when relevant. Metromile reports that it can resolve and pay claims faster because it can reconstruct the scene of an accident as a “virtual witness,” helping to remove ambiguity from car accidents, disputes or liability concerns.

Smart-Driving Features

Metromile customers can also use Metromile’s app, which includes free smart-driving features to enhance their driving experience. Drivers can avoid parking fines with street-sweeping alerts in select cities and find their lost or stolen car. Metromile boasts a 92 percent stolen car return rate.

“We are impressed with Ford’s commitment to innovation and its role in shaping the future of mobility. Our agreement is particularly timely, as people drive less and look for ways to save money during the COVID-19 pandemic,” comments Paw Andersen, CTO, Metromile. “Moving forward, we expect additional telematics from connected vehicles to create a better experience for customers and resolve complex or difficult to prove claims such as hit-and-run accidents.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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